As a full-time remote Lead Analyst, Performance Marketing, the successful candidate will serve as a senior analytical partner to performance marketing teams, evaluating marketing effectiveness and translating data into actionable recommendations to enhance acquisition efficiency and customer quality. Key Responsibilities Analyze performance metrics such as CAC, ROAS, and LTV to diagnose changes in acquisition performance and identify improvement opportunities Partner with Marketing to design and analyze A/B tests and other incrementality tests to evaluate marketing effectiveness Utilize SQL and Python to conduct complex analyses and build scalable reporting frameworks that enhance visibility into marketing performance Required Qualifications 7+ years of experience in analytics, particularly in marketing analytics or growth analytics Advanced proficiency in SQL and experience with Python or R for data analysis Strong understanding of performance marketing metrics including CAC, ROAS, and LTV Experience with experimentation methodologies such as A/B testing and incrementality measurement Proven ability to translate complex analytical findings into clear business narratives and influence cross-functional stakeholders
Lead Analyst, Performance Marketing in workfromhome at Unknown Company
This position is listed as full time and able to be worked remotely.