Lead - Americas Partner Marketing

Role Overview

Freshworks is seeking a high-impact Partner Marketing Manager to drive growth across our Americas channel ecosystem, spanning resellers, VARs, and distributors in North America (US) and LATAM (Brazil, Mexico, Subtropical South America).

This role serves as the GTM engine behind our partner‑led growth, accelerating pipeline through targeted co‑marketing programs, strategic field activations and scalable partner enablement.

Responsibilities

• Build joint marketing plans with key distributors, top resellers and strategic VARs to drive MQCs, SAOs and pipeline.
• Develop localized GTM motions for NA & LATAM markets (Brazil, Mexico, Subtropical South America), tailor messaging and adapt program assets.
• Advising or executing high‑impact co‑marketing programs: webinars, roundtables, digital campaigns, partner‑led events and industry sponsorships.
• Drive through‑partner marketing using campaign‑in‑a‑box assets, content syndication and distributor‑led amplification.
• Manage MDF planning, approvals, and ROI, ensuring investments ladder into the regional revenue plan.
• Collaborate with Channel Sales leaders to ensure cohesive field execution and shared goals.
• Nurture partner advocacy by identifying and showcasing case studies, customer wins and co‑selling success.
• Track and report performance metrics across MQCs, SAOs, events and pipeline contribution by partner type.
• Participate and represent partner marketing in quarterly business reviews with key reseller, VAR and distributor leaders.
• Maintain operational rigor across program calendars, partner communications and system updates (SFDC).
• Collaborate with cross‑functional teams such as Sales, Partnerships, Product, Product Marketing, Field Marketing & Customer Advocacy to ensure partners’ visibility in the Freshworks ecosystem & vice versa.

Qualifications

• 6‑8 years of experience in a Partner marketing role, such as channels, resellers, tech (ISV) and SI partnerships.
• Experience in marketing technology and SaaS businesses is a bonus.
• Ability to bring multiple teams together to drive co‑marketing campaigns.
• Creative thinking, self‑driven & having a customer‑centric mindset.
• Strong project management and organizational skills, demonstrating the ability to prioritize tasks effectively, consistently meet deadlines and manage multiple projects simultaneously.
• Strong analytical & problem‑solving skills, data‑ & ROI‑driven.
• Knowledge of CRM systems, marketing automation platforms and various tools for effective planning & execution of marketing campaigns.

Work Location & Compensation

Location: Hybrid role based in San Mateo, CA with an in‑office presence three days per week (Tuesday – Thursday).

Annual base salary range: $127,500 – $157,500 USD.

Eligible for a target bonus. Compensation may include bonus, equity or ESPP. Benefits include dentist, medical, vision, disability and life insurance, flexible PTO, flexible spending, commuter and wellness benefits, and parental leave.

Equal Opportunity Statement

At Freshworks, we foster an environment that enables everyone to find their true potential, purpose and passion, welcoming colleagues of all backgrounds, genders, sexual orientations, religions and ethnicities. We are committed to providing equal opportunity and believe that diversity in the workplace creates a more vibrant, richer environment that boosts the goals of our employees, communities and business.