Focused on optimizing paid social media investments, the full-time Lead Advanced Analyst, Paid Social will manage measurement studies, collaborate with cross-functional teams, and provide actionable insights to enhance campaign performance in a remote setting. Key responsibilities Execute platform-level Conversion Lift Studies and Brand Lift Studies to assess the impact of mid-funnel campaigns Partner with Data Science to design and analyze geo-randomized tests, translating findings into investment recommendations Own mid-funnel measurement and reporting, maintaining dashboards that track key performance indicators and creative performance Required qualifications 7+ years of experience in analytics or data science, particularly in marketing/lifecycle measurement Strong skills in experimentation and causal inference, with experience in designing and analyzing experiments Proficiency in advanced SQL and Python/R, with experience in large-scale data environments Quantitative degree required; advanced degree preferred Experience leveraging AI tools to automate workflows and enhance analysis
Lead Advanced Analyst Paid Social in workfromhome at Unknown Company
This position is listed as full time and able to be worked remotely.