Junior Digital Marketing Analyst

Junior Digital Marketing AnalystFor our Miami, Fl or Edgewater, NJ offices.Who We AreDXagency is more than just a full-service marketing agency. Sure, we are hyper-focused on exceeding our clients' goals and expectations, and our multi-channel approach ensures we deliver strategic plans and cost-effective results. But, we're also your trusted partner. We form relationships with our clients. We live and breathe their brand while becoming part of their marketing team. And we do it all with a smile and plenty of dad jokes - because we like to have fun, too.RoleThe Junior Digital Marketing Analyst will help the team members strategize and optimize digital campaigns through analyzing performance metrics, data, and trends.This role will conduct marketplace, competitive, and customer intelligence research to enable the agency to make informed decisions on behalf of our clients. The applicant selected will help to determine campaign benchmarks, provide tracking and reporting of campaigns, and study campaign results to make ongoing recommendations.

The role requires an understanding of analytics along with some specific channel knowledge (digital, social, organic/SEO), skills in reporting, and analysis to assist with metrics-driven business decisions of the Research & Insights Department.Projects will involve using data to pitch new business, develop business strategy, support strategic decisions as well as interpreting the qualitative/quantitative results of campaigns based on the strategies and tactics. The analysis provided guides the direction and success of future initiatives.Key ResponsibilitiesUtilize third-party tools for research, analytics, and social listeningProvide data-driven recommendations for future and existing client workDetermine the key performance indicators that represent client goals and performance benchmarks to gauge the success of campaign KPIsCollaborate with multiple agency teams to develop and analyze results for digital marketing campaignsMonitor web analytics tools and provide insight into performance trendsAssist in recommendations for and implementation of analytics trackingJob Skills/QualificationsBachelor's degree from an accredited college or university and 1-3 years' experience in digital research, analytics, or complimentary data analysis fieldDetail oriented with sound organizational and prioritization skillsExperience in analyzing data, researching and communicating marketplace trends, and providing recommendationsClear understanding of analytics tools including, but not limited to, Google Analytics, Search Console, Google Tag Manager, Adobe Analytics, and Facebook InsightsStrong Microsoft Office skills — Word, Excel, PowerPointPrior exposure to digital marketing channels and business experience with social media platforms preferredDXagency is an equal opportunity employer. We recruit, employ, train, compensate and promote regardless of race, religion, color, sexual orientation, nationality, gender, ethnic origin, disability, age, sex, gender expression, gender identity, veteran status, marital status or any other personal characteristic protected by applicable local, state or federal law.