Jr. Digital media planner

Key Responsibilities (R&R)

Media Planning Support

• Assist in building paid media plans across digital platforms.
• Support audience targeting, channel recommendations, and budget allocation.
• Work with senior media team members to develop campaign strategies.
• Help prepare media flowcharts, investment plans, and campaign recommendations.

Campaign Coordination

• Coordinate campaign setup timelines and asset delivery.
• Support campaign launches across Meta, Google, TikTok, Programmatic, and other digital platforms.
• Ensure campaigns are properly tracked and aligned with approved plans.
• Monitor campaign pacing and delivery.

Performance Monitoring & Reporting

• Track campaign performance metrics including CTR, CPC, CPM, Reach, Engagement, and Conversions.
• Support weekly and monthly reporting.
• Assist in identifying performance trends and optimization opportunities.
• Help prepare client-ready performance summaries.

Cross-Team Collaboration

• Work closely with account, creative, analytics, and media buying teams.
• Support communication between internal stakeholders to ensure smooth execution.
• Assist in campaign troubleshooting and issue resolution.

Operational Support

• Maintain campaign trackers, timelines, and documentation.
• Support billing, budget tracking, and media reconciliation.
• Ensure campaign materials and deliverables are organized and updated.
• Help improve internal workflow efficiency.

Requirements

• 1–3 years of experience in digital marketing, media planning, or paid media.
• Basic understanding of digital media platforms such as Meta, Google Ads, TikTok, or Programmatic.
• Strong analytical and organizational skills.
• Comfortable working with data, reports, and Excel/Google Sheets.
• Strong communication and teamwork skills.
• Ability to manage multiple tasks in a fast-paced environment.
• Agency or media experience is a plus.