Jr. CRM Marketing Specialist

Marketing Automation SpecialistClient is looking for a Marketing Automation Specialist to join our growing CRM team. This role is central to the execution and optimization of all customer communications including lifecycle, transactional, and promotional campaigns across email, push notifications, SMS, and in-app messaging. You'll play a key role in scaling our CRM infrastructure, supporting the setup of automated, data-driven campaigns; building reusable workflows and templates; and partnering with data and engineering teams to maintain reliable event tracking and integrations.

This is a hands-on role focused on execution, optimization, and platform scalability, with exposure to campaign strategy, performance analysis, and cross-functional collaboration across Product, Engineering, Content, and Data teams.What you'll be doing:Build, QA, and deploy automated, data-driven journeys across email, push, SMS, and in-app messagingDevelop and maintain scalable campaign infrastructure, templates, and workflows within Customer.ioDesign and implement advanced segmentation using behavioral, transactional, and real-time dataSupport CRM team on end-to-end campaign setup, including triggers, delays, conditionals, and personalization logicMaintain campaign documentation, tracking, and reportingPartner with engineering and data teams to expand and maintain integrations and event trackingCollaborate with internal teams to ensure alignment and smooth executionMonitor campaign performance and assist in surfacing insights and optimizationsSupport A/B testing and other experimentation to improve effectivenessIdentify and execute automation opportunities to streamline operations and scale campaign deliveryRequired qualifications:2-5 years of experience in CRM, marketing automation, or lifecycle marketingHands-on experience with marketing automation platforms (e.g. Customer.io, Braze, Iterable, etc.)HTML/CSS knowledge.Strong attention to detail and QA discipline in campaign executionFamiliarity with segmentation, triggers, personalization, and journey buildingComfortable working with campaign performance metrics, dashboards, and reporting toolsStrong organizational and project management skillsAbility to work cross-functionally with marketing, product, engineering, and data teamsExcellent written and verbal communication skillsBachelor's degree in Marketing, Business, Communications, or a related field preferredBonus if you have:Experience working in fintech or finance-related industries.Personal and professional experience in blockchain and crypto is a plus.Experience with Customer.IOExperience with PipedriveStrong data analysis skills, including SQL.What we have to offer you:An amazing work environment in a company that continues to grow, driven by extraordinary and passionate people that keep up innovating and challenging more each day.An international team, in a cutting edge field, working on the most fascinating projects.Growth and career opportunities, and the chance to be proactive and creative.A flexible and enthusiastic work environment that offers you snacks, a lot of coffee and other great benefits.Open and transparent culture - we get together on a weekly basis to share updates, strategic plans, and engage with each other informally over food and drinks.Interesting events that keep you connected with the team and celebrate our success.