Jerlilia Ryans for congress: Digital fundraising campaign manager

Digital Fundraising Campaign ManagerWe are running a dynamic, people-powered campaign for U.S. Congress in San Diego. Our campaign is focused on affordability, healthcare, small business, civil rights, and delivering real results for working families.

We are building a modern, aggressive digital operation to engage voters, raise money, and win.Position OverviewThe Digital Campaign Manager will lead and execute the campaign's digital strategy across all platforms. This role is responsible for paid media, content strategy, email and SMS programs, online fundraising, analytics, and rapid response. The ideal candidate is both strategic and hands-on, comfortable managing a substantial digital budget, and experienced in high-stakes political campaigns.Key ResponsibilitiesDevelop and execute a comprehensive digital strategy aligned with campaign goalsIntegrate digital efforts with communications, field, and finance teamsManage a monthly digital budget of approximately $25,000–$30,000Plan, launch, optimize, and scale paid digital advertising (Meta, Google, YouTube, programmatic, etc.)Oversee targeting, A/B testing, creative optimization, and complianceCoordinate with vendors and consultants as neededOversee digital content calendar and messaging across platformsGuide creative development for ads, videos, graphics, and rapid responseEnsure message discipline and brand consistencyManage email and SMS programs focused on persuasion, mobilization, and fundraisingOptimize donor acquisition and retention funnelsCollaborate with finance team to hit online fundraising goalsTrack KPIs including engagement, conversion, cost-per-result, and ROASProvide regular performance reports and strategic recommendationsUse data to inform creative, targeting, and budget decisionsMonitor news, opposition activity, and online discourseExecute rapid-response digital content when neededQualifications3+ years of digital experience on political campaigns or advocacy organizationsDemonstrated success managing paid digital programsStrong understanding of voter targeting, persuasion, and fundraising onlineExperience managing six-figure+ digital budgets preferredFamiliarity with campaign compliance and disclaimer requirementsExcellent writing, analytical, and organizational skillsAbility to work in a fast-paced, high-pressure campaign environmentPreferred SkillsExperience in congressional or statewide racesVideo-first digital strategy experienceKnowledge of A/B testing and conversion optimizationFamiliarity with tools such as NGP VAN, ActBlue, Meta Ads Manager, Google Ads, and analytics platforms