Unknown Company

Investor, Integrated Investment

new york, ny • Posted 2 weeks ago
Onsite Full Time General

Digital Media StrategistHorizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service. Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crain's New York Business and Los Angeles Business Journal.

Together we are building a place of belonging. At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.What You'll DoDigital Media Strategy – 10%Collaborate with Assistants and Senior Associates, and Supervisors for strategy and plan developmentIdentify how digital strategy fits into overall brand communication goalsEmploy Horizon Media's suite of planning, evaluation and buying tools for application/analysis of competitive landscape, target/audience digital consumption support, plan development and reportingParticipate in team brainstorms to kick off plan and consideration set developmentMonitor trends, tools, opportunities and applications within digital environments, and appropriately apply that knowledgeContribute to the creation and presentation of media specific documents such as media plans, objectives and strategy decks, and other related functionsMedia Negotiating & Buying – 30%Gather rates for planning costsEffectively negotiate & steward buys across multiple accountsAnalyze daypart mixes and pricing within plansLead RFP creation and review of partners/site responses, compile proposal analysis and drive partner negotiationsOversee accuracy of plan details and insertion orders within internal systems toolMaintain collaboration with key contacts during planning process, including Partners, Creative Agencies, Paid Social and ProgrammaticCampaign Management & Execution – 20%Set up campaigns in Prisma and SBMSImplement site tagging, ensuring all first- and third-party trafficking is properly executedIssue specs documents, IOs, and ensure all materials are received from creative agencyOversee creation of campaign post launch information (i.e.

screenshots, links and placement information) to demonstrate proof of placement for clientsWork alongside assistant associate on mid-campaign reconciliation, billing, pacing, campaign validation and brand safetyManage market budgets and deliverables (GRPs, impressions, response data)React quickly to campaign results, and implement required optimizations as directedAssist account manager with budget maintenance, clearance spreadsheets and other campaign dataEnsure all deals are delivering throughout the flightParticipate in campaign results meetings/calls with client and strategy teamsReporting & Analysis - 20%Monitor and report on media campaigns on an ongoing basis, communicating optimization opportunities and challenges to internal teams and media partnersParse through partner ad verification and ad server data to provide critical thinking and analysis, as well as draw conclusions and discover actionable implicationsResponsible for providing data for dashboards/Excel trackers, as needed by account, ensuring accuracy and validity of data shownAnalyze MSAs and delivery reports from partners on a quarterly basis to deliver the post report to the Business Solutions teamReconciliation – 10%Work with Assistant to reconcile monthly invoices and track all monthly totals by dealWork with the billing department to make sure all invoices have been correctly inputWork through discrepancies with the respective partner(s)Relationship Management & Mentorship - 10%Help to train Assistants and onboard new AssociatesDelegate and provide real time feedback to direct report(s)Through effective verbal and written communication, develop and maintain strong mutually beneficial relationships with Horizon Media departments (Business Solutions, Traffic, Ad Ops, Billing) as well as external partnersEffectively manage up and down, collaborate with your Senior Associate and Supervisor on day-to-day account activities, status, and deliverablesWho You AreInterested in the video and digital landscapeHave a data powered mindsetComfortable working within large sets of data and numbersA problem solver with foresight and the ability to develop creative solutionsResults oriented; consistently motivated, proactive, and resourcefulA strong, effective communicator and team playerDetail oriented with commitment to follow throughAn independent worker with effective time management and organizational skillsFlexible and able to succeed in a fast-paced environmentAn individual who takes pride in ownership of work and demonstrates accountabilityAbility to mentor and teach team membersMotivated and eager to learnAn advocate for and supporter of diversity, equity and inclusionPreferred Skills & ExperienceExperience working in fast-paced advertising/marketing environment1-2 years' experience related to active buying and planningExperience with national buying across the linear and digital landscapeBackground in analyzing and managing buys towards campaign performance metricsStrong proficiency in Media MathExperience using PrismaKnowledge of various channels and buying methods (video, display, programmatic, social)Familiarity with marketing principles, analytics and conceptsConfidence within Microsoft Office Suite especially Excel and PowerPointExperience in negotiating and constructing digital media plansCompetence within systems and tools related to the media planning process (i.e. media management system, billing system, competitive and targeting tools)Mastery of third-party ad server and ad verifications (DCM, Double Verify, Innovid preferred)Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.Salary Range$66,300.00 - $80,000.00A successful applicant's actual base salary may vary based on factors such as individual's skill sets, experience, training, education, licensure/certifications, and qualifications for the role.

As an organization, we take an aptitude and competency-based hiring approach. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.

Investor, Integrated Investment in new york at Unknown Company

This position is listed as full time and onsite.

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