Interim Omnichannel Strategy Consultant
Developed an enterprise-wide omnichannel strategy for a global healthcare organization to accelerate its commercial digital transformation.
Key responsibilities included:
- Defined a shared omnichannel target vision across Marketing Excellence, Commercial Excellence, Digital and IT.
- Assessed the current omnichannel maturity, capabilities and MarTech landscape, including CRM, HCP engagement, customer portals, marketing automation, analytics and digital content platforms.
- Identified strategic capability gaps and developed a pragmatic transformation roadmap with prioritized initiatives and investment recommendations.
- Facilitated cross-functional alignment between business and technology stakeholders to establish a common operating model and target architecture.
- Defined and supported a high-value pilot initiative, including success metrics, implementation approach and scaling strategy to demonstrate measurable business value.
- Provided strategic guidance on platform integration, enabling capabilities and governance for future omnichannel growth.
Focus:
Omnichannel Strategy · Commercial Transformation · MarTech Assessment · CRM · Customer Engagement · Digital Transformation · Healthcare · Stakeholder Management · Roadmap Development
Requirements:
Start : August/September 2026
Duration : 6 months
Capacity : minimum 30 hours/week
Location : on-site (Frankfurt am Main) and remote
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