Steering brand marketing during a maternity leave, the remote Interim Marketing Director will lead product initiatives, manage marketing strategies across channels, and ensure cohesive messaging while collaborating with cross-functional teams. Key responsibilities Own the positioning, messaging, and go-to-market strategy for a flagship product initiative Set strategic direction for brand channels and manage the marketing calendar to align team efforts Serve as the primary liaison between brand marketing, growth marketing, and retail teams to synchronize strategy and messaging Required qualifications Proven experience in product marketing and launching consumer packaged goods (CPG) Strong background in customer research and journey mapping Demonstrated ability to manage marketing strategies and calendars effectively Experience in cross-functional collaboration with growth, retail, and creative teams Decisive leadership with a strong sense of brand narrative and messaging