Integrated Marketing Manager

Driving integrated marketing programs, the full-time Payer Marketing Manager will develop and execute go-to-market strategies for the payer segment, focusing on pipeline growth and revenue outcomes while working remotely. Key responsibilities Develop and execute payer segment go-to-market strategies aligned with business objectives and revenue growth goals Analyze market trends and buyer personas to inform segmentation, messaging, and campaign planning Oversee integrated marketing program execution and build executive-ready reporting that connects marketing activity to key performance indicators Required qualifications Bachelor's degree in Marketing, Communications, Healthcare Administration, Business, or a related field 6+ years of experience in B2B marketing, segment marketing, or related roles, preferably in healthcare technology or the payer market Proven ability to develop go-to-market strategies and integrated campaigns across multiple channels Strong analytical skills with experience in translating data into actionable recommendations Demonstrated ability to collaborate with and influence cross-functional teams to drive aligned execution