Integrated Demand Generation Specialist

To amplify channel strategies, the full-time Integrated Demand Generation Specialist will manage A/B testing, develop lifecycle programs, and drive integrated campaign execution in a remote capacity. Key responsibilities Create and manage a high-velocity A/B testing roadmap to optimize conversion rates across various digital channels Partner with strategists to build lifecycle monetization and cross-sell programs that enhance product adoption and engagement Oversee the campaign calendar and ensure seamless execution of integrated marketing plans across web, lifecycle, and paid media Required qualifications 4-6 years of experience in demand generation, growth marketing, or lifecycle marketing Proven track record of delivering successful campaigns across web, email, and paid media Hands-on experience with A/B testing and conversion rate optimization Experience managing creative agencies and coordinating marketing initiatives Demonstrated ability to leverage generative AI and automation in marketing workflows