Driving awareness and engagement, the full-time Institutional Marketing Manager will develop and execute marketing strategies tailored to institutional audiences, focusing on content creation and thought leadership while working remotely. Key responsibilities Develop and own the institutional marketing strategy, including audience segmentation and messaging frameworks Create high-quality content assets such as white papers, case studies, and email campaigns tailored to institutional audiences Build and manage thought leadership programs, including executive bylines and conference presence, while partnering with Capital Markets and Sales on account-based marketing campaigns Required qualifications 5+ years of B2B marketing experience, with at least 2 years focused on institutional financial services audiences Deep understanding of how institutional allocators evaluate and engage with new investment infrastructure Proven track record of developing content and campaigns that support sales pipeline for complex sales cycles Strong writing and editing skills to translate technical concepts into clear institutional messaging Experience with marketing automation and CRM platforms, along with a data-driven mindset to measure performance and report on marketing attribution