Insights Director - Ad Measurement

Requirements

• Strong expertise in data analysis, storytelling, and connecting insights to business outcomes.
• Proven ability to work collaboratively with cross‑functional teams and build strong customer relationships.
• Experience leading complex projects with minimal oversight, demonstrating a proactive and solution‑oriented approach.
• Exceptional communication and presentation skills, with a talent for delivering clear and impactful insights to customers.
• (Desirable) Deep understanding of brand lift studies, media measurement, and cross‑media trends.
• (Desirable) Strong strategic thinking and ability to connect insights to broader business objectives.
• (Desirable) Adept at managing multiple priorities and delivering results in a fast‑paced environment.
• This role provides a critical bridge between strategic insights and customer success, empowering the company to deliver unmatched value to its clients.

What the job involves

• The Insights Director serves as a strategic contributor to the insights team, delivering exceptional value to customers through advanced data analysis, storytelling, and cross‑functional collaboration.
• While not a people manager, this role requires leadership in project ownership, customer success alignment, and strategic thinking to support customers' business goals and elevate the company's offerings.
• Partner closely with customers to understand their business objectives and challenges, delivering tailored, data‑driven insights that demonstrate the value of brand lift studies and media measurement.
• Actively contribute to the health of client relationships by providing proactive recommendations and addressing potential challenges with strategic solutions.
• Support key customers through regular check‑ins and ensure insights align with both immediate campaign needs and long‑term strategies.
• Analyze and interpret complex datasets, identifying trends across campaigns, media lanes, and historical performance to provide actionable insights.
• Craft compelling narratives that connect brand lift performance to customer goals, threading the story across campaigns and measurement periods to foster a holistic understanding.
• Collaborate with cross‑functional teams to align insights with broader company initiatives and contribute to process improvements.
• Independently lead high‑impact projects, ensuring timely delivery and exceptional quality of insights.
• Take ownership of initiatives that optimize workflows, enhance customer engagement, or expand the impact of insights on strategic decision‑making.
• Serve as a thought leader in customer presentations, advocating for insights‑driven approaches to campaign optimization and business growth.
• Work collaboratively with internal teams, including customer success, sales, marketing, and product, to align on objectives and deliver seamless customer experiences.
• Actively participate in knowledge‑sharing initiatives, contributing to team growth and fostering a culture of continuous improvement.