We are looking for a dynamic, creative and visionary Innovation Marketing Manager with a Doctor of Veterinary Medicine (DVM) degree and proven experience in strategic marketing. This role bridges the gap between veterinary and marketing innovation – developing and executing strategies for cutting‑edge ideas, and technologies in the animal health space.
This is an exciting opportunity for a veterinarian who thrives in fast‑paced, creative environments and wants to shape the future of veterinary‑centric marketing with innovative products.
Responsibilities
- Innovation Strategy and Market Insights
- Collaborate with the innovation and commercial teams to identify market trends, gaps, and opportunities for innovation.
- Use veterinary expertise to evaluate the clinical relevance and value proposition of new products or services.
- Conduct competitive analysis and market research to support pipeline development and innovation roadmaps.
- Work with graphic designers to develop marketing pieces.
- Marketing Strategy and Execution
- Develop and implement marketing strategies for new products, targeting both veterinarians and pet parents.
- Create compelling position and messaging that integrates scientific credibility with customer‑focused benefits.
- Contribute to campaign planning, including digital marketing, trade shows, content marketing and product launches.
- Customer Engagement and Education
- Represent the brand at conferences and events, combining clinical credibility, and brand advocacy.
- Communicate effectively with other departments within the organization.
- Other duties as assigned
- Regular attendance is required
Requirements
- Doctor of Veterinary Medicine (DVM) degree preferred
- 10+ years of animal health marketing experience preferred
- Vet Tech, Animal Science degree, MBA, or marketing degree required
- Working knowledge of principles of current Good Manufacturing practices (cGMPs)
- Must possess excellent writing, interpersonal, communication, and organization skills, with the ability to work independently and collaboratively with internal and external teams
- Must be competent in computer usage, such as word processing, spreadsheets, and/or databases
- Strong understanding of veterinary practice workflows, challenges, and client communication
- Demonstrated ability to develop and execute marketing strategies, ideally with product launch experience