Industry Marketing Head

Role type : Full-Time

Job Description

Our client is looking for a strategic, high-impact marketing leader to lead global marketing. Based in the Bay Area, this role sits at the intersection of brand, growth, and revenue, with a clear mandate to build the marketing function from the ground up, elevate their presence in the global tech ecosystem, and drive measurable pipeline impact.

You will operate as a business leader first, marketer second, partnering closely with sales, business unit leadership, and collaborating extensively across global marketing teams to build a strong brand, influence key accounts, and accelerate growth across the world’s leading technology companies.

What You’ll Do

• Build and Scale a Global Marketing Organization
• Stand up and scale a global TBU marketing team with core hubs in the Bay Area and India
• Hire, develop, and lead a high-performing, distributed team
• Establish a modern, agile, and outcome-driven marketing operating model
• Own the Global Marketing Strategy
• Define and execute the end-to-end marketing strategy across brand, digital, PR, analyst relations, events, and ABM
• Build and manage an integrated marketing plan aligned to business growth priorities
• Shape our positioning across Software & SaaS, Semiconductor, Hardware, Networking, New tech and Deep Tech (AI, Quantum, Crypto)
• Elevate the Brand in the Bay Area
• Establish as a credible, differentiated partner in the Silicon Valley ecosystem
• Drive thought leadership, media visibility, and analyst positioning
• Represent us at industry forums, executive events, and ecosystem platforms
• Drive Demand & Pipeline
• Build always-on demand generation programs across digital and field channels
• Deliver high-quality pipeline and measurable revenue impact
• Partner with sales on campaign planning, execution, and performance tracking
• Lead Strategic Account Marketing (ABM)
• Own ABM strategy for top global technology accounts
• Drive “market-of-one” programs for priority clients and large deals
• Support strategic pursuits with tailored messaging, content, and executive engagement
• Act as a core partner to sales leadership on key opportunities
• Support RFPs, executive presentations, and deal storytelling
• Identify cross-sell and growth opportunities within key accounts
• Build Ecosystem & Partnerships
• Develop relationships with analysts, media, partners, VCs, and academia
• Drive joint marketing with alliance partners.
• Anchor our presence in key industry events and communities
• Collaborate Across Marketing Functions
• Work closely with services marketing, geography marketing, brand, digital, ABM, analyst relations, and communications teams
• Ensure strong alignment between global strategy and local execution
• Drive integrated campaigns by bringing together multiple marketing teams into a unified go-to-market approach
• Lead in a Matrixed Environment
• Influence stakeholders across business, sales, and marketing leadership
• Navigate complexity and drive alignment across global and regional teams
• Build a collaborative, high-performance marketing culture

Success Metrics

• Brand: Market perception, analyst positioning, share of voice.
• Revenue Impact: Marketing-influenced pipeline and deal wins
• ABM: Strategic account engagement and growth, Customer satisfaction score

Reporting Structure

• Dual reporting line:
• Business Head - Technology Business Unit
• Global Head - Industry Marketing

What We’re Looking For

• 13-15+ years of B2B marketing experience in technology / IT services / consulting
• Proven track record of building teams and scaling marketing functions from scratch
• Strong ability to collaborate across multiple marketing teams and drive alignment in a matrix organization
• Strong understanding of global technology ecosystem and Silicon Valley landscape
• Experience working with large enterprise tech clients (ISVs, semiconductor, SaaS, etc.)
• Demonstrated success in ABM, demand generation, and integrated marketing
• Ability to influence senior stakeholders and drive cross‑functional alignment
• Strong executive presence, storytelling, and communication skills
• Experience leading global, distributed teams