ICX Brand Engagement Director

Role

Lead the development of integrated customer experience strategies for healthcare professionals and patients, translating brand priorities into omnichannel engagement plans.

Responsibilities

• partner with internal teams to define customer journeys, activation roadmaps, and experience standards; oversee the implementation of experience plans across channels, leverage AI and digital tools, and establish governance and KPIs; measure success through data and feedback, optimizing accordingly.

Requirements

• Bachelor's degree
• 8+ years in biopharma, healthcare, or regulated industries, with expertise in brand strategy, digital engagement, and customer experience
• strong stakeholder management, vendor oversight, and communication skills

HighValue

focus on biopharmaceuticals, patient/HCP engagement, digital and AI-enabled omnichannel strategies, experience in regulated environments.

WorkSetup

hybrid or on-site, with flexible work options.