Head of Stores

The Head of Stores will serve as the executive lead over all retail operations, driving brand consistency, sales performance, operational excellence, and talent development across both corporate-owned locations and franchise stores .

This role requires a seasoned retail leader who excels at navigating the unique dynamic between corporate strategy and franchisee relations. You will be responsible for translating corporate brand standards into actionable store-level execution, overseeing end-to-end store operations, visual merchandising, local marketing initiatives, sign packages, and staff training programs across the entire retail footprint.

Key Responsibilities

1. Strategic Store Operations & Leadership

• Oversee overall daily retail operations, profitability (P&L), performance metrics, and compliance across corporate and franchise locations.
• Develop, standardize, and maintain core Operating Procedures (SOPs) for inventory management, POS technology, loss prevention, and customer service.
• Serve as the primary liaison between corporate leadership and franchise owners, providing operational guidance, holding stores accountable to brand standards, and cultivating collaborative partner relationships.

2. Visual Merchandising & Store Environment

• Define national visual merchandising standards, planograms, and floor layouts that maximize sales per square foot while upholding the elevated experience.
• Ensure seamless visual execution across all stores, tailoring displays to seasonal campaigns, new product launches, and regional customer demographics.
• Oversee store layouts and fixture designs for new store openings, remodels, and retrofits.

3. Store Signage & Brand Compliance

• Lead the strategy, production, and rollout of all internal and external store signage packages, promotional POP materials, and directional graphics.
• Ensure all physical signage complies with brand guidelines, corporate policies, and local municipal regulations governing adult retail signage.

4. Marketing Execution & Local Store Activation

• Partner with the corporate marketing team to align national promotional campaigns with brick-and-mortar store execution.
• Help franchise owners design and execute effective Local Store Marketing (LSM) strategies to drive foot traffic and customer retention.
• Analyze marketing ROI and campaign effectiveness across different store tiers and geographic markets.
• Build and implement comprehensive training programs for Store Managers, Sales Associates, and Franchise teams focusing on product knowledge, sex-positive customer engagements, and consultative selling.
• Establish career pathways, leadership training, and retention strategies for store personnel.
• Organize and conduct regular store audits, field visits, and franchise operational reviews.

Qualifications & Experience

• Retail Leadership Experience: 8–10+ years of progressive leadership in retail store operations, with at least 3–5 years managing multi-unit locations or heading a retail division.
• Corporate & Franchise Synergy: Demonstrated success working within a hybrid corporate-and-franchise retail business model, with a proven track record of influencing independent franchise owners.