Head of Sales Performance

• Build the sales performance toolkit, including sequences, talk tracks, objection-handling guides, battle cards, and demo collateral
• Identify gaps in the sales motion and create tools, processes, or content to close them
• Evaluate and implement AI-enabled sales tools, conversation intelligence, and automation
• Manage and develop the inbound follow-up team, including SDRs and Sales Associates
• Conduct 1:1s, coach performance, hire as the team scales, and own the Sales Associate–Account Executive pairing model
• Establish cadence standards, ownership rules, and CRM hygiene expectations
• Manage the Sales Trainer and own onboarding and ramp-up for new sales hires
• Design, write, and A/B test email and chat follow-up sequences
• Improve reply rate, re-engagement rate, conversion, show rates, and stage-to-stage funnel performance
• Build no-show recovery and closed-lost reactivation campaigns
• Oversee channel-partner leads and opportunities, including ownership, follow-up, reporting, and performance tracking
• Review recorded calls and demos, maintain call-review coverage, and coach Account Executives
• Run calibration sessions and join live deals when representatives need support
• Own the sales knowledge base and content powering the AI sales chat assistant
• Ensure customer-facing sales claims and automated-channel information remain accurate and compliant
• Raise the quality and consistency of sales-floor performance through coaching, performance management, process improvement, and sales technology

Requirements

• At least 4 years of experience in inside sales, sales development, sales enablement, revenue operations, or a similar commercial role
• At least 2 years of experience managing or coaching a sales team
• Track record of building sales systems, tools, or programs from scratch
• Proven experience improving follow-up, pipeline conversion, show rates, or sales‑cycle performance
• Strong understanding of inbound sales funnels, lead management, and mid‑funnel conversion
• Experience coaching sales representatives on discovery, objection handling, urgency, and deal progression
• Ability to review sales calls, identify performance gaps, and provide clear, actionable feedback
• Hands‑on experience building sales sequences across email, chat, SMS, or other follow‑up channels
• Strong CRM discipline and experience with platforms such as HubSpot or Salesforce
• Ability to use data to diagnose funnel problems, set targets, and manage performance
• Strong written and verbal English communication skills
• Willingness and ability to work Pacific Time hours
• Preferred: experience managing SDRs or Sales Associates and Account Executives
• Preferred: experience owning sales onboarding, training, and rep ramp‑up programs
• Preferred: experience building no‑show recovery, closed‑lost reactivation, or aged‑pipeline campaigns
• Preferred: familiarity with AI‑enabled sales tools, conversation intelligence, and sales automation platforms
• Preferred: experience creating sales collateral, playbooks, or enablement content adopted floor‑wide
• Preferred: experience in a high‑growth startup, SaaS, staffing, outsourcing, or technology‑enabled services company
• Preferred: experience managing leads generated through channel partnerships
• Preferred: familiarity with compliance, sales claims management, and maintaining a customer‑facing knowledge base

Core Competencies

Demonstrates expertise in building and managing sales performance toolkits, coaching sales teams, and implementing AI-enabled sales tools. Proven ability to enhance sales processes, improve conversion rates, and maintain CRM discipline.

Highest-signal resume keywords

• Sales Performance Toolkit Development
• Sales Team Management
• AI-Enabled Sales Tools Implementation
• CRM Discipline with HubSpot or Salesforce
• Sales Funnel Optimization

ATS Optimization Keywords

Hard Skills

• Sales Development
• Sales Enablement
• Pipeline Conversion
• Email and Chat Follow-Up Sequences
• Objection Handling
• Performance Management
• Sales Collateral Creation
• Data Analysis for Funnel Diagnosis
• Coaching Sales Representatives
• Lead Management

Soft Skills

• Strong Written Communication
• Strong Verbal Communication
• Coaching Skills
• Performance Feedback

Industry Keywords

• Inside Sales
• Revenue Operations
• High-Growth Startup
• SaaS
• Sales Claims Management

Tools & Technologies

• HubSpot
• Salesforce
• AI Sales Tools
• Conversation Intelligence
• Sales Automation Platforms