Head Of Operations

Build the company, don't just work at one.

Sweetfeet is a New York performance sock and lifestyle brand. We believe true performance starts with us, From The Ground Up.

Below is the role we're hiring for right now.

Head of Operations & Growth

Full time·New York City·Hybrid, in office

About the role

Sweetfeet is looking for a Head of Operations & Growth to own the end-to-end execution of collection releases and to build the channels that will define the business's next phase of growth.

This is a hands-on, high-ownership role for someone who wants to build a company — not simply work at one. Sweetfeet will be New York's leading performance sock company and lifestyle brand. We're looking for an experienced, high-level operator to join our growing team.

What you'll own

Collection releases & timeline ownership

• Own every collection and drop end-to-end — from production timeline and sample approval through inventory receipt, site launch, and post-drop fulfillment — ensuring nothing slips.
• Build and maintain the master drop calendar, working backward from launch date to set firm deadlines for production, photography and content, site setup, and marketing readiness.
• Proactively flag risks to a drop's timeline — vendor delays, QC issues, site and inventory readiness — early enough for leadership to make trade-off decisions, not after the fact.
• Coordinate across manufacturing, content, and marketing so every function is synced to the same launch date and nothing launches half-ready.

Operations & fulfillment

• Manage inventory planning and allocation across DTC and wholesale channels, ensuring adequate stock for drop launches without overcommitting working capital.
• Serve as the primary point of contact for Sweetfeet's supply chain and manufacturing partners, managing production timelines, quality control, and import and logistics coordination.
• Own day-to-day fulfillment operations, including order processing, shipping timelines, and customer experience from purchase to delivery.

Wholesale & retail channel growth

• Identify, evaluate, and help execute opportunities for Sweetfeet to enter physical retail — independent boutiques, specialty running and athletic stores, and larger retail partnerships where applicable.
• Expand and deepen wholesale relationships: identify new accounts, negotiate terms, and scale our existing run-club and athletic-club partnerships into larger or repeatable revenue streams.
• Ensure that as new channels are added, the operational backbone — inventory, fulfillment, vendor relationships — can scale to support that growth without compromising existing DTC and wholesale performance.

Cross-functional coordination

• Partner with the founder/CEO and content team to align operational capacity with drop calendars, marketing campaigns, and brand initiatives.
• Coordinate with finance and accounting on inventory cost tracking, vendor payments, and margin reporting.

This is a build-and-operate role. The expectation is not just to maintain what exists, but to actively expand where and how SweetFeet sells.

What we're looking for

• 4+ years of DTC or e-commerce experience.
• Hands-on Shopify experience — you've run a online storefront
• A track record in retail or wholesale channel growth
• Athletic apparel industry experience is a significant plus

Compensation & Ownership:

Base salary. To be discussed.

Annual performance bonus

Eligible to earn up to 10% of base salary annually, measured at year-end against the following weighted scorecard:

Vested equity opportunity

This role is eligible for a vested equity opportunity in SweetFeet, intended to reward long-term commitment and the value you help create as the company grows. Full details are provided as part of a formal offer.