Head of Marketing

Location: Blue Bell, PA (100% Fully Onsite)

Compensation: $140,000 / year + Equity Payout Opportunities

Schedule: Monday – Friday (Full-Time)

Benefits: 4% 401(k) Match, 80 Hours Accrued PTO

Key Responsibilities

• Marketing Leadership & Team Management (60%): Lead, mentor, and direct an in-house team of 6 creative professionals (videographers, copywriters, and content creators). Establish campaign KPIs, goal frameworks, performance metrics, and accountability structures across all brands.
• Hands-On Campaign Execution (40%): Plan, execute, and optimize multi-channel branding and acquisition campaigns across digital, search, paid media, and lead generation channels.
• Multi-Brand Portfolio Oversight: Own end-to-end marketing strategy across three key areas of the business.
• Home Services Lead Generation: Leverage and optimize home services digital aggregators and lead generation channels (e.g., Angi, Thumbtack, local lead gen platforms).
• Cross-Functional & Leadership Partnership: Partner directly with executive leadership, the remote Client Experience team, and portfolio business heads to align marketing outcomes directly with revenue growth and business exit valuations.

What You Bring

• Leadership Experience: Proven track record in a marketing leadership role managing creative and technical staff (videographers, writers, designers, and growth marketers).
• Home Services & Trades Industry Background: Mandatory experience in marketing within home services or residential trades industries (e.g., Roofing, HVAC, Plumbing, Electrical, Landscaping, Remodeling, Pest Control, or General Maintenance/Handyman).
• Lead Generation Expertise: Practical, hands-on experience driving customer acquisition through trade-focused lead generation platforms (e.g., Angi, Thumbtack) and local lead channels.
• Data-Driven Approach: Strong background setting quarterly and annual goals, tracking ROI, analyzing conversion metrics, and establishing performance standards.
• Operational Presence: A proactive, hands-on operator who balances high-level strategic planning with day-to-day execution alongside on-site creative teams.