Head of Marketing

Head Of MarketingNew York, New York, United StatesA venture-backed supplement startup is hiring its first marketing leader to build brand and growth from the ground up. As the founding Head of Marketing, you will own positioning, storytelling, and go-to-market execution while rolling up your sleeves to drive campaigns across D2C channels. This role combines strategic vision with hands-on execution, shaping how the brand enters culture and connects authentically with the GLP-1 community.ResponsibilitiesDefine and evolve brand positioning, messaging, and tone of voiceDevelop and execute go-to-market strategy across paid, organic, and influencer channelsLaunch and scale D2C acquisition (Meta, TikTok, search, email, affiliates)Build and engage community (Facebook groups, Reddit forums, ambassador and affiliate programs)Partner with creative resources to deliver compelling campaigns and contentImplement data-driven growth frameworks: set KPIs, run weekly experiments, and optimize resultsDevelop and scale UGC initiatives by identifying creators, motivating participation, and measuring impactCollaborate with the CEO to evolve brand strategy based on customer insightsSet up early marketing processes and tools (CRM, project management, reporting)Contribute to building company culture as a founding hireWhat We're Looking For8+ years of experience in brand and growth marketing, ideally within consumer health, wellness, CPG, or telehealthProven track record scaling D2C brands at the early stage (Seed Series A)Hands-on experience building communities, paid social, influencer/creator programs, CRM, and community-led storytellingData-driven mindset: able to design KPI ladders, interpret performance metrics, and adjust strategy quicklyStrong organizational and process orientation; detail-driven, reliable, and execution-focusedStartup energy: thrives in zero-to-one environments, comfortable wearing many hatsBased in New York City (hybrid collaboration with CEO strongly preferred)Nice To HavesUnderstanding of the GLP-1 ecosystem (providers, programs, or support products)Experience with retail or Amazon collaborationsFluency with AI tools in marketing workflowsNotesContract-to-hire October - November: contract (10-20 hours/week)December onwards: full-time placementEquity offered