Head of Marketing and eCommerce

Our client - celebrated for its artisanal chocolates, pastries, and drinking chocolates - is seeking a Head of Marketing & E-Commerce to accelerate their next phase of growth. As a digital leader, you will own customer acquisition strategy, drive online and in-store revenue growth, and run the e-commerce business end-to-end - from paid and owned channels to the Shopify storefront, email/SMS lifecycle marketing, and the e-commerce calendar.

This is a highly hands-on role suited for a performance-oriented individual who enjoys building within a small team and can move seamlessly between strategic planning and day-to-day execution. We're looking for someone who brings forward high-impact ideas, uses data and insights to guide decisions, and is energized by working closely with a leadership team who is ready to test, learn, and act. If you are deeply results-driven and excited to translate insights into measurable outcomes, we'd love to hear from you.

This position is based in Boston and is fully in person.

Key Responsibilities

• Define and own the company's marketing roadmap and strategy to support near- and long-term growth objectives
• Plan, launch, and manage paid acquisition campaigns across platforms to drive customer and revenue growth
• Own and improve key performance metrics including CAC, ROAS, LTV, and payback period
• Build and maintain dashboards and attribution models to evaluate performance across channels and campaigns
• Run experiments and A/B tests to improve campaign results and conversion rates
• Use cohort and RFM (Recency / Frequency / Monetary) analysis to identify high-value customers and retention opportunities
• Conduct full-funnel analysis to identify bottlenecks and conversion gaps
• Execute quickly, measure results, and iterate with expediency and focus

E-Commerce Ownership & Site Management

• Own the Shopify site end-to-end, including onsite merchandising, site experience, and conversion optimization
• Manage the e-commerce calendar, including product launches and seasonal pushes
• Own email and SMS strategy and execution through Klaviyo - from calendar planning to segmentation and performance
• Own e-commerce revenue performance, in partnership with leadership
• Ensure the digital storefront reflects L.A. Burdick's brand standards across every touchpoint

Cross-Functional Collaboration

• Work directly with the creative team to test, analyze, and optimize marketing content and Burdick's e-commerce presence
• Coordinate with production and fulfillment teams to ensure a seamless e-commerce customer experience
• Partner with store teams to drive in-store traffic, conversion, and revenue through coordinated marketing initiatives

Market Insights & Planning

• Stay current on trends, tools, and industry best practices to ensure we remain competitive
• Help strategize, plan, and monitor the annual marketing and e-commerce budgets, identifying high-ROI opportunities

What We Are Looking For

• 10+ years of experience, ideally with a premium or e-commerce brand
• Direct experience owning an e-commerce business, including Shopify (or equivalent platform) and email/SMS lifecycle marketing (Klaviyo or equivalent)
• Based in Boston (or willing to relocate) and available to work in-person 5 days/week
• Committed to thoughtfully growing a premium brand with nearly 40 years of heritage, with an appreciation for creativity and design
• Deep experience with GA4, Meta Ads Manager, Google Ads, Looker (or other BI tools), and a strong understanding of attribution frameworks, marketing efficiency ratios, and customer lifetime value
• Eager to experiment with creative growth strategies, test rapidly, analyze results, and adapt quickly
• Excited about exploring new technologies and AI tools to boost effectiveness and efficiency
• Thrives in a fast-moving environment and is excited to roll up their sleeves and execute
• Exceptionally analytical and action-oriented, with the drive to turn insights into results
• Obsessive about details, with the ability to manage multiple initiatives at once
• Passion for chocolate, food, or premium retail is a plus