Head of Integrated Marketing

Leading Empower's enterprise brand and integrated marketing strategy, the full-time Head of Integrated Marketing will evolve brand positioning and drive integrated marketing initiatives to enhance brand equity and support customer engagement, all while working remotely. Key responsibilities Own and evolve enterprise brand strategy, positioning, and value proposition in collaboration with executive leadership Translate business priorities into integrated marketing strategies that guide brand communications and customer interactions Lead full-funnel marketing strategy and manage brand and paid media investment to optimize marketing effectiveness Required qualifications Bachelor's degree in Marketing or a related field 12+ years of brand and marketing leadership experience, including enterprise brand strategy and integrated marketing Proven experience in developing and executing full-funnel marketing strategies Expertise in managing large-scale paid media investments and integrated marketing campaigns Demonstrated ability to influence executive stakeholders and collaborate across cross-functional organizations