Head of GTM (TBL AMER)

Overview

Head of GTM (Timberland Americas). This role oversees the regional end-to-end Go-To-Market (GTM) process, collaborating with the global GTM team from initial planning to market exit. It aligns market nuances with global objectives and synchronizes execution across functions to ensure consistent brand representation in markets that meet global objectives.

Responsibilities

• Preparation for seasonal execution – work with the global GTM team and product creation team to ensure regional milestones are aligned with objectives.
• End-to-end process execution – align regional strategies with global objectives and partner with the global GTM team to incorporate regional perspectives (local market demands and consumer insights) into the global GTM process.
• Coordinate regional GTM milestones and act as the primary point of contact for regional GTM updates, inquiries, and feedback.
• Ongoing process optimization – partner with the global team to evaluate regional GTM performance, track KPIs, and identify areas for improvement; ensure regional collaboration and feedback into the global process at correct touchpoints.
• Align regional strategies with Global GTM and Product teams to ensure global objectives and timelines are synced; partner with marketing teams to develop region-specific campaigns that align with GTM initiatives.
• Assess success measurements such as timeliness of product launches, adherence to timelines/milestones, and performance targets in sales, market share, and productivity.

Qualifications

• 3-5 years managing GTM processes, balancing global objectives with regional execution.
• Experience collaborating with Marketing, Sales, and Merchandising to deliver consumer-relevant campaigns.
• Ability to manage cross-regional milestones and ensure on-time delivery.
• 3+ years of experience coordinating with wholesale partners, retail teams, and marketing to drive product campaigns and competitive positioning is preferred.

What You Need to Succeed

Foundational skills include the ability to balance global objectives with regional execution and to work across Marketing, Sales, and Merchandising to deliver consumer-relevant campaigns. Formal education is not required if you have demonstrated achievement in coordinating regional GTM activities.

Compensation and Benefits

• Hiring Range: $86,400.00 USD – $108,000.00 USD annually.
• Incentive Potential: Eligible for additional compensation awards including annual incentive plan, sales incentive, or commission potential. Details provided during recruiting and interview process.
• Benefits at VF Corporation: General overview of benefit programs available; detailed information provided during the hiring process.

EEO and Accessibility

VF is committed to equal employment opportunity for all applicants and employees. All qualified applicants will be considered without regard to race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by law.

If you require accommodations during the application process, please contact VF will provide reasonable accommodations for qualified individuals to the extent required by applicable law. Pursuant to applicable local Fair Chance Ordinance requirements, VF will consider qualified applicants with arrest and conviction records where permitted by law.

VF Corporation outfits consumers around the world with its diverse portfolio of iconic lifestyle brands, including Vans®, The North Face®, and Timberland®. VF is committed to diversity and inclusion and to digital accessibility in accordance with WCAG 2.1 AA and applicable accessibility standards. For accommodation requests or questions, please contact