Tuff Jug | Nampa, Idaho | Full-Time, On-Site Compensation: $110,000–$130,000 base salary + performance-based bonus. This position requires working on-site in Nampa, Idaho.
Tuff Jug is a rapidly growing American manufacturer of innovative utility containers and accessories serving motorsports, outdoor recreation, and customers who demand better-performing products. We have experienced triple-digit growth, built a thriving direct-to-consumer business, and expanded our Idaho manufacturing operations. We are seeking a proven ecommerce leader to take full ownership of our direct-to-consumer business and drive profitable growth. This is an on-site leadership role at our Nampa headquarters, reporting directly to the CEO and collaborating closely with sales, manufacturing, product development, and operations. You will oversee Shopify Plus, paid acquisition, retention, conversion optimization, Amazon, and overall ecommerce performance. This is not simply a website management or agency coordination role.
Ecommerce Strategy & Growth * Own ecommerce revenue targets, growth strategy, forecasting, budgets, and contribution profitability. * Improve customer acquisition, conversion, average order value, retention, and lifetime value. * Build clear performance reporting and identify scalable growth opportunities.
Paid Advertising & Acquisition * Lead Meta, Google, and other relevant paid media strategies and budgets. * Manage agencies, creative testing, and acquisition efficiency using CAC, MER, ROAS, and contribution margin.
Website & Conversion * Own Shopify Plus merchandising, product pages, landing pages, and checkout performance. * Lead A/B testing, conversion optimization, and website development priorities.
Retention & Lifecycle Marketing * Hold external partners accountable for repeat purchase and customer lifetime value results.
Coordinate marketing with inventory, manufacturing, and sales priorities.
Lead Amazon merchandising, advertising, growth, and profitability. * Evaluate additional marketplace opportunities while protecting margins and brand positioning.
Manage agency relationships and establish measurable expectations. * Build internal ecommerce capabilities as the company grows; communicate performance directly to the CEO.
5+ years of progressive ecommerce experience, including leadership responsibility. * Demonstrated success scaling a DTC ecommerce brand and managing multimillion-dollar ecommerce revenue. * Strong experience with paid advertising, Shopify, ecommerce analytics, and customer acquisition economics. * Experience managing substantial marketing budgets and external partners. * Ability to manage for profitability, not simply revenue; Consumer products, automotive, powersports, or outdoor industry experience. * Experience building teams and executing product launches.
Target performance bonus of 35–50% of base salary, based on agreed objectives. * you are entrepreneurial, analytical, decisive, and motivated by building something. You do not need a large corporate structure to succeed.
Submit your resume and a brief description of an ecommerce business you helped grow. Include its approximate annual revenue, your direct responsibility for advertising budgets and profitability, measurable results you achieved, and experience managing teams or agencies. Location Requirement: This is a full-time, on-site position in Nampa, Idaho. Hybrid or remote work will not be considered.
Head of E-Commerce & Digital in nampa at Unknown Company
This position is listed as full time and able to be worked remotely.