Biogen, Inc. is seeking a Lead of Digital Marketing Measurement and Data Science to drive US business performance across digital channels. You will build and validate models for marketing effectiveness, guide resource allocation, and partner with US Marketing, US BIO, and agencies to optimize patient and HCP journeys using advanced analytics.
The role emphasizes collaboration, model development, and actionable insights across CRM, website, and paid media data in the Neuropsychiatry area.
#J-18808-LjbffrHead of Digital Marketing Measurement & AI Analytics in cambridge at Unknown Company
This position is listed as full time and onsite.