- Own the demand programs strategy, calendar, and operating rhythm across priority audiences, segments, and offers.
- Turn strong product stories, content, customer proof, and market opportunities into integrated programs that can scale across channels and regions.
- Build a high-velocity testing practice. Set a high bar for creative and execution, learn quickly, and put more weight behind what works.
- Serve as the global point person for paid digital demand strategy. Define the audiences, offers, creative, programs, and goals, then partner closely with Performance Marketing on execution and optimization.
- Lead digital demand across webinars, email, web, review sites, nurture, and new formats, creating new programs where the strategy calls for them.
- Partner with Marketing Ops and RevOps to build a trusted global approach to marketing ROI, attribution, forecasting, MQA/MQL methodology, and campaign reporting.
- Work closely with Enterprise Product Marketing on audience, offer, and campaign strategy, and with Field Marketing & Events on coordinated execution.
- Help build our muscle in account-based marketing and partner marketing as those motions develop.
- Be a trusted partner to Sales and executive leadership. Bring a clear point of view, make the numbers legible, and advocate for what will have the most impact.
- Hire, coach, and lead a strong team across demand programs and digital demand.
Requirements
- A track record of building and scaling B2B demand programs that create qualified pipeline.
- Strong judgment and taste. You can point to specific programs that worked because the audience, offer, creative, and execution were sharp.
- Deep digital demand experience across paid strategy, email, web, webinars, nurture, and integrated campaigns.
- A testing mindset and the operating discipline to turn learnings into repeatable programs, systems, and investment decisions.
- Comfort with data. You can work closely with Marketing Ops and RevOps on attribution, reporting, forecasting, and ROI, and translate the numbers into clear action.
- Executive presence. You earn trust with Sales and company leaders, hold a strong point of view, and are comfortable making hard calls.
- Experience leading and developing strong teams in a fast-moving environment.
- Experience operating across regions, or genuine curiosity and appetite to build globally.
- Comfort with ambiguity. This model is still being written, and you’ll help write it.
- Nice to Haves
- Experience building account-based marketing programs.
- Experience with partner or ecosystem marketing.
- Experience working across both product-led and sales-assisted growth motions.
Core Competencies
Demonstrates expertise in building and scaling B2B demand programs, with a strong focus on digital demand strategies, data-driven decision-making, and team leadership. Capable of executing integrated marketing campaigns across various channels while fostering collaboration with sales and marketing operations.
Highest-signal resume keywords
- B2B Demand Programs
- Digital Demand Strategy
- Attribution and ROI
- Team Leadership
- Account-Based Marketing
ATS Optimization Keywords
Hard Skills
- Digital Demand Experience
- Campaign Reporting
- Forecasting
- Testing Mindset
- Integrated Campaigns
- Email Marketing
- Webinars
- Nurture Programs
- Paid Strategy
- Creative Execution
Soft Skills
- Strong Judgment
- Executive Presence
- Trust Building
- Comfort with Ambiguity
- Coaching and Development
Industry Keywords
- B2B Marketing
- Account-Based Marketing
- Partner Marketing
- Integrated Programs
- Global Marketing
Tools & Technologies
- Marketing Operations
- Revenue Operations
- Performance Marketing