Head of Consumer Marketing Analytics & Insights

Hallmark is seeking a Director of Consumer Marketing Analytics to lead the evolution of marketing measurement and customer analytics for Hallmark Media and Product & Retail. The role drives data-informed decisions, optimizes investments, and shapes strategy with analysts, AI-enabled insights, and advanced analytics.

You’ll partner with Marketing, Finance, and Insights teams to deliver actionable recommendations, mentor teams, and elevate analytics maturity across the organization.