Head of Client Marketing

• Provide strategic leadership for marketing strategies driving client acquisition, retention, and organic revenue growth
• Lead a global team of client marketers
• Align segment-specific marketing strategies with enterprise and business priorities, sales leader objectives, and client needs
• Develop and deliver comprehensive client marketing programs and campaigns for priority target audiences
• Lead annual segment-specific marketing plans by channel and sub-segment
• Partner with Integrated Campaigns, Product Marketing, and Content Marketing to execute and evaluate campaigns
• Oversee lead scoring and automated nurture campaigns to drive MQL delivery and SQL conversion
• Own sales engagement processes, MQL feedback meetings, reporting, and optimization strategies
• Define differentiated messaging strategies for target client segments
• Guide sales enablement tactics informed by segment expertise and investment knowledge
• Lead custom content development positioning Northern Trust Asset Management capabilities and subject matter experts
• Integrate product and content strategy across pre-event, post-event, and experiential-event marketing
• Analyze campaign performance and make data-driven optimization recommendations
• Build and maintain strategic relationships with business partners and senior sales leaders
• Establish cross-partner communication cadence for transparency, alignment, and implementation
• Oversee the client marketing budget
• Lead, mentor, motivate, and develop a global team of direct reports
• Monitor industry trends, best practices, and emerging technologies and translate insights into improvements and opportunities

Requirements

• 15+ years of progressive asset management marketing experience in channel or client marketing required
• Deep understanding of institutional, wealth, and intermediary client segments and firms, including their unique nuances, buying psychology, commercial priorities, and sales requirements/cycles
• Strong written and verbal communication skills
• Demonstrated ability to execute technical writing and craft nuanced, audience-specific messaging for institutions and financial advisors
• Strong strategic thinking skills and an innovative mindset
• Deep experience defining messaging houses, ideating campaign hooks, writing compelling headlines, and refining messaging across ads, landing pages, email, and social
• Strong technical investment knowledge and executive judgment
• Ability to translate complex investment concepts into practical, applicable content and messaging
• Exceptional interpersonal skills and credibility to influence senior stakeholders
• Demonstrated experience collaborating with senior stakeholders across investment, sales, and product teams
• Self-starter with strong commercial orientation, high-performing mindset, intellectual curiosity, executive presence, and drive to win
• Critical thinker with superior problem-solving skills
• Ability to lead cross-functional teams, organize people and resources, and drive measurable outcomes
• Demonstrated ability to manage multiple priorities, projects, stakeholders, and competing objectives while leading through transformation
• Strong understanding of U.S. and international regulatory requirements and regulations
• Must be authorized to work in the U.S. without employment-based visa sponsorship now or in the future

Core Competencies

Demonstrates extensive experience in asset management marketing, with a focus on client acquisition and retention strategies. Proven ability to lead global teams, develop targeted marketing campaigns, and translate complex investment concepts into effective messaging.

Highest-signal resume keywords

• 15+ Years Asset Management Marketing Experience
• Client Marketing Strategy Development
• Strong Written And Verbal Communication Skills
• Deep Investment Knowledge
• Cross-Functional Team Leadership

ATS Optimization Keywords

Hard Skills

• Client Marketing Programs
• Campaign Performance Analysis
• Technical Writing
• Messaging Strategy Development
• Lead Scoring
• Sales Engagement Processes
• Budget Management
• Data-Driven Optimization
• Content Development
• Regulatory Compliance Knowledge

Soft Skills

• Strategic Thinking
• Interpersonal Skills
• Problem-Solving
• Influencing Senior Stakeholders
• Self-Starter

Industry Keywords

• Institutional Clients
• Wealth Management
• Intermediary Clients
• Client Segmentation
• Sales Enablement
• Commercial Priorities
• Investment Concepts
• Emerging Technologies
• Marketing Best Practices
• U.S. Regulatory Requirements