Head of Agency Partnerships

ReachTV is the leading streaming television network for travelers, reaching millions of high-value consumers across North America's busiest airports. Through premium live sports, entertainment, news, and original programming, ReachTV connects brands with influential audiences during one of the most valuable moments in the consumer journey.

As we continue to expand our partnerships across sports, media, data, and technology, we're seeking a strategic sales leader to deepen relationships with the world's largest media agencies and accelerate enterprise revenue growth.

Position Summary

The Head of Agency Partnerships is responsible for leading ReachTV's agency strategy and revenue growth across major holding companies and independent agencies. This executive will build executive-level relationships, develop scalable partnership frameworks, and position ReachTV as a strategic media partner across brand investment, programmatic, sports sponsorships, data, and innovation.

This role serves as the executive face of ReachTV within the agency community and works cross-functionally with Sales, Marketing, Product, Data, Programming, and Operations to unlock new revenue opportunities.

Key Responsibilities

• Own executive relationships across major agency holding companies including Omnicom, Publicis, WPP, IPG, Dentsu, Horizon, Stagwell, Havas, and independent agencies.
• Develop annual agency partnership plans aligned to revenue objectives.
• Expand ReachTV's presence with agency investment, activation, strategy, and innovation teams.
• Represent ReachTV at key industry events including Cannes Lions, CES, Advertising Week, ANA, 4A's, and agency leadership forums.

Revenue Growth

• Drive enterprise revenue through agency partnerships and strategic marketplace agreements.
• Identify opportunities across live sports, sponsorships, digital video, airport media, CTV, experiential, and integrated solutions.
• Build multi-year strategic partnerships with agency holding companies.
• Collaborate with category sales leaders to accelerate pipeline and close enterprise opportunities.

Strategic Partnerships

• Partner with agency leadership to develop innovative media solutions leveraging:
  • Live sports
  • Data and audience targeting
  • Measurement solutions
  • Programmatic activation
• Create joint business plans with top agency partners.
• Identify opportunities for preferred vendor status and annual investment commitments.

Internal Leadership

• Collaborate closely with Product, Marketing, Research, Data, and Programming teams.
• Provide agency insights to influence product development and packaging.
• Develop agency education initiatives and sales enablement materials.
• Mentor and support agency sales team members.

Market Leadership

• Serve as a thought leader on the future of travel media, live sports, and premium video.
• Represent ReachTV in executive meetings, industry panels, and client events.
• Monitor industry trends, competitive activity, and emerging technologies.

Qualifications

• 12+ years of media sales, agency partnerships, or enterprise sales leadership.
• Deep relationships across agency holding companies and investment leadership.
• Proven success selling premium video, CTV, digital media, social, sponsorships, or integrated marketing solutions.
• Strong understanding of agency planning, investment, programmatic buying, and measurement.
• Experience negotiating enterprise partnerships and multi-million-dollar agreements.
• Executive presence with exceptional communication and presentation skills.
• Ability to influence cross-functional stakeholders and drive organizational alignment.

Preferred Experience

• Experience working with sports media, streaming platforms, or premium video publishers, social media.
• Knowledge of airport media, DOOH, or place-based advertising.
• Familiarity with audience data, attribution, and measurement platforms.
• Experience leading agency councils, joint business planning, or marketplace negotiations.

Success Metrics

• Enterprise partnership development
• Multi-year strategic agreements secured
• Pipeline growth across agency accounts
• Executive engagement with holding companies
• Client retention and expansion

What You'll Bring

• Entrepreneurial mindset with the ability to build new revenue streams.
• Strategic thinking balanced with execution.
• Passion for innovation and challenging traditional media models.
• Collaborative leadership style.
• Ability to thrive in a fast-growing, high-performance environment.

Why ReachTV

This is an opportunity to shape the future of one of the fastest-growing premium media platforms in the industry. You’ll work alongside an experienced leadership team to redefine how brands connect with consumers through live sports, travel, and premium video while building strategic partnerships with the world's leading agencies.