Hands-On Digital Marketing Manager | Social Media, B2B Leads and Email Campaigns

We are hiring one experienced, hands‑on digital marketing manager to manage marketing for two established training brands.

This is not a strategy‑only, social‑posting‑only, lead‑list‑building‑only, or agency‑management position. You must personally perform and coordinate the work across social media, content creation, B2B lead generation, email marketing, conversion tracking, and reporting.

Our CompaniesSkillDevelopers

SkillDevelopers provides instructor‑led technology and professional training to corporations, government agencies, and other organizations.

The primary goal is to generate qualified direct‑client opportunities from companies and agencies that need private employee training.

LearningTaxi

LearningTaxi provides short online learning modules and classes covering AI, Microsoft applications, programming, data analysis, and related technology topics.

The primary goal is to generate registrations, course purchases, and repeat customers.

Our founder has more than 25 years of training‑industry experience.

What We Already Have

You will not be starting from zero. We have:

• Two operating websites
• Existing course videos and training content
• Brand assets and course descriptions
• Buffer connected to LinkedIn, Facebook, Instagram, TikTok, YouTube, X, and Pinterest
• A large historical email database
• Salesforce and Salesforce Marketing Cloud
• Historical email campaign data
• Existing customer and prospect information
• Current social media content and accounts

What You Will Own

You will be responsible for building and managing separate marketing programs for both brands.

SkillDevelopers

• Define ideal corporate and government customer profiles.
• Research target companies and decision‑makers.
• Build verified prospect lists using LinkedIn Sales Navigator, Apollo, or similar tools.
• Create LinkedIn and email outreach campaigns.
• Manage approved outreach and follow‑up.
• Qualify responses and schedule sales conversations.
• Develop LinkedIn content, lead magnets, case studies, and offers.
• Maintain accurate lead and campaign records.

LearningTaxi

• Develop campaigns that generate registrations and purchases.
• Repurpose existing lessons into Reels, TikToks, YouTube Shorts, carousels, and promotional posts.
• Create platform‑specific captions, hooks, calls to action, and offers.
• Coordinate social content with email promotions.
• Recommend landing‑page and checkout improvements.
• Develop campaigns that encourage repeat purchases.

Social Media and Content

You must personally be able to:

• Develop a monthly content calendar.
• Create Canva graphics and carousels.
• Edit short‑form videos using CapCut, Adobe Premiere, or a similar tool.
• Add captions and subtitles.
• Write clear U.S.-style marketing copy.
• Schedule content through Buffer.
• Monitor comments and messages.
• Adapt content for each platform instead of posting identical content everywhere.

Salesforce Marketing Cloud and Email

Hands‑on Salesforce Marketing Cloud experience is required.

Your experience should include several of the following:

• Email Studio
• Content Builder
• Data Extensions
• Audience segmentation
• Journey Builder
• Automation Studio
• Campaign scheduling
• A/B testing
• Reporting
• Deliverability and list hygiene
• Re‑engagement campaigns
• Basic SQL

You must understand the difference between Salesforce CRM and Salesforce Marketing Cloud.

Analytics and Conversion Tracking

You must be able to implement or manage:

• GA4
• Google Tag Manager
• UTM parameters
• Website conversion events
• Meta Pixel
• LinkedIn Insight Tag
• Registration and purchase tracking
• Lead‑source attribution
• Monthly performance reporting

We care about qualified leads, registrations, purchases, and revenue. Follower growth and engagement are supporting metrics.

Paid Advertising

Experience with Meta, Google, LinkedIn, TikTok, or YouTube advertising is preferred.

Paid campaigns will begin only after the offers, landing pages, creative and tracking are ready. Advertising spend is separate from your compensation, and campaigns require approval before launch.

Required Experience

Apply only if you can demonstrate direct experience in most of these areas:

• Managing an integrated digital marketing program
• Generating qualified B2B leads
• LinkedIn and cold‑email outreach
• Marketing online education, training, SaaS, or professional services
• Salesforce Marketing Cloud
• Social media content production
• Canva and short‑form video editing
• Buffer or a comparable scheduling platform
• GA4, GTM, UTMs, pixels, and conversion tracking
• Email segmentation and automation
• U.S.-market copywriting
• Weekly reporting tied to business results

Individual Freelancer Required

We are looking for one accountable individual freelancer.

Do not apply as an agency. Do not apply if strategy, writing, graphics, video editing, outreach or email execution will be passed to unnamed team members.

You may recommend a specialist for occasional advanced technical work, but you must personally manage the daily marketing operation.

First 30 Days

Your first month should include:

• Audit both brands, websites, social accounts, email activity and tracking.
• Create separate strategies for SkillDevelopers and LearningTaxi.
• Define target audiences, offers, platforms and conversion goals.
• Build a 30‑day content and campaign calendar.
• Produce 12-20 social posts across both brands.
• Produce 6-10 short‑form videos from existing content.
• Build one SkillDevelopers B2B lead‑generation campaign.
• Build one LearningTaxi registration or purchase campaign.
• Create at least two coordinated email campaigns.
• Recommend and begin email‑list segmentation.
• Establish UTMs and conversion tracking.
• Deliver weekly updates and a month‑end performance report.
• Provide a prioritized 60‑day improvement plan.

You may recommend different quantities, but explain why.

Working Arrangement

• 15-25 hours per week to start
• Some overlap with U.S. Eastern Time
• Weekly meeting
• Brief written weekly report
• Work tracked through Upwork
• All communication and payment remain on Upwork
• All source files and work products belong to our company
• No campaigns are published or launched without approval
• Customer and prospect information may not be exported or reused

The selected candidate will begin with a paid test of up to 10 hours. Successful completion may lead to a longer engagement.

Generic proposals, unsupported revenue claims, follower‑only case studies and agency submissions will not be considered.

Pay: $10.00 - $20.00 per hour

Benefits:

• Flexible schedule

Experience:

• Marketing management: 5 years (Required)

Language:

• English (Required)

Work Location: Remote