Hand Tool Technical Marketing Specialist

Hand Tool Expert And Technical Content CreatorDo you deeply know hand tools and have the ability to describe them and their uses? In this role, your work is to know our tools, their applications and user communities, and the competitors' lineups so you can help us improve our product lineup and make effective marketing content.You should have a minimum of 2,000 hours in hands-on experience using hand tools in a profession or for advanced personal projects. Some of the more relevant areas of tool use include:Automotive, diesel, aviation, or small engine work and repairAutomation or roboticsConstruction tradesMaintenance and assembly operationsOn top of tool expertise, you must be a creative, technical communicator.

Web design, graphic design, photography, and other content-making skills are necessary either to have already or to learn rapidly at an advanced level. If you are looking for a more conventional marketing job that draws primarily on training in design, marketing, or journalism, this is not the role for you.In many cases, you will be the project leader responsible for developing the content that brings our tools to the market. You will need to fully understand real uses of our products and have the ability to visually communicate the features to our users across multiple forms of media such as photos, illustrations, charts/graphs, and videos.ResponsibilitiesResearch many sources to build a comprehensive understanding of the product itself, the competitive landscape, the core users, and the core use casesWork with the Product Development department to fully understand the functionality, features, materials, and attributes of our productsBrainstorm all of the points that are true about our products and distill down the most useful and helpful pieces of information that users want to knowProvide feedback to our Product Developers about users' needs and expectationsDevelop written and visual storybooks as drafts of our content before final productionWork with others on the content team to create and publish new content to Tekton.com, social media, and emailsIndicators of a good match for this roleYou have at least 2,000 hours of deep and detailed experience using tools in your work or personal projectsYou are able to lead others and organize projectsYou have well-formed opinions that you can defend with real factsYou are a team player who knows when to ask for help or change your mindYou have a natural skepticism for convention, while being open minded about learning from othersYou can craft a clear, concise message about the tools using visuals and language that tool users will appreciate because you have strong intuition for what matters to them and in what orderYou have the artistic and writing ability to turn your thoughts into marketing contentYou are highly precise with details and determined to deeply research any given topic to become an expertYou are exceptional at thinking in models and patternsYou have exceptional values including honesty, integrity, and empathyHelpful qualificationsExpert tool knowledge is mandatoryBackground in web designBackground in photographyExperience with sketching, creating graphics, and arranging layoutsExperience with Figma, Photoshop, and IllustratorPay range$60,000 - $85,000 per yearBenefits packageFull-time employees receive health, dental, vision, life, hospital indemnity, and long-term disability insurance; paid time off; a 401(k) program; and tuition reimbursement.Location and hoursThis is a full-time salaried position located in Grand Rapids, Michigan.

The work is mostly on site, with lots of outside visits to locations where tools are being used.Direct supervisorHead of Tool Applications and ContentAbout the departmentThe Tool Applications and Content department is the link between our Product Development department and our users. They take in information about user needs and use cases and share them in the company, assist in developing new offerings, and produce the visual and written marketing content for our tools.