Growth Marketing Analyst

Driving patient acquisition and engagement, the full-time Growth Marketing Analyst will develop and execute data-driven digital marketing strategies, optimize the patient journey, and manage paid media campaigns, primarily in a remote capacity with occasional onsite requirements in Massachusetts. Key responsibilities Develops and implements comprehensive growth marketing strategies to enhance patient acquisition and service line growth Leads optimization of the patient journey across digital platforms, ensuring seamless experiences and increased conversions Manages paid media campaigns, including budget allocation and performance optimization, to maximize return on advertising spend Required qualifications Bachelor's degree in Marketing, Digital Marketing, Communications, Business Administration, Health Informatics, or a related field Five years of progressive growth marketing or digital marketing experience, with at least three years in healthcare marketing Expert knowledge of digital marketing channels, including SEO, SEM, and paid media Proficiency with analytics tools such as Google Analytics and marketing automation platforms Strong understanding of healthcare consumer behavior and patient journey mapping