Growth & Demand Generation Manager

Growth & Demand Generation ManagerWe're looking for our first Growth & Demand Generation Manager — someone excited to help build the marketing function from the ground up. This isn't a typical demand gen role. You won't be handed a rigid playbook — you'll help write it.

You'll work closely with leadership and our Account Executives to build the inbound and outbound marketing motion that fuels our next phase of growth.The right person will combine analytical rigor, creative instincts, and a builder's mentality to drive pipeline from procurement leaders at some of the world's most interesting companies. You will be the architect of our demand engine and help set the foundation for how LightSource goes to market.Role & ResponsibilitiesBuild the demand generation playbook from scratch — AEO, paid, lifecycle campaigns, ABM programs, and the attribution stack that shows what's actually workingOwn top-of-funnel pipeline generation and be directly accountable for MQLs and sourced pipelinePartner closely with sales to define ICP tiers, score inbound leads, and design tight MQL-to-SQL handoffsBuild and run account-based marketing campaigns targeting key verticals: manufacturing, industrials, and supply chain-heavy sectorsManage and optimize budget allocation across channels, continuously testing and cutting what doesn't performOwn HubSpot workflows, landing pages, and campaign operations end to endCoordinate with content and PMM to ensure campaigns are backed by strong messaging and relevant assetsHelp hire and mentor future marketing hires as the team growsAbout YouYou're not looking to maintain someone else's system — you want to build your own. You've been a top performer and want more ownership.

You enjoy constructing demand engines from scratch and thrive in environments where initiative matters more than process. You're disciplined with metrics but lead with creativity. You might be a great fit if you:Have 3–5 years of experience in demand gen or growth marketing, ideally at a B2B SaaS or data-driven companyHave a track record of running paid campaigns on LinkedIn and Google, including budget management and optimizationAre comfortable with HubSpot — you know how to build workflows, not just use templatesHave strong analytical instincts: you track CAC, MQL volume, and pipeline sourced, and can diagnose why numbers moveCan write clear, direct copy when needed and brief agencies or contractors effectivelyThrive in fast-moving startup environments with high autonomy and high expectationsWant to grow into leadership and help build a team over timeValue direct feedback and continuous improvementComp & BenefitsTop-of-market base compensation with meaningful early-employee equityPlatinum-level healthcare, 100% covered for employeesDental and vision, 100% covered401(k) programUnlimited vacation and sick daysFree food (3 meals a day, if desired) in office locationsFrequent team offsites, events, dinners, and weekend tripsBonus PointsPrior experience in industrial tech, supply chain, or manufacturing SaaSFamiliarity with ABM tools (6sense, Demandbase, or similar) and intent data platformsExperience building first-party audience strategies