Group Manager, Brand Advertising

To achieve ambitious growth goals, the full-time Group Manager, Brand Advertising will own the strategy, budget, and execution of top-of-funnel and brand advertising investments while leading a team of marketers in a remote environment. Key responsibilities Own the top-of-funnel/brand media plan and budget, managing allocation across various channels to improve ROI Oversee agency and contractor relationships, directing partners on strategy, creative execution, and media efficiency Adapt brand messaging across a multi-brand portfolio, ensuring consistency in channel-specific campaigns Required qualifications 8+ years in brand/top-of-funnel media with experience across channels such as TV, streaming/CTV, and digital video Proven track record managing an annual media budget exceeding $XXM, including agency management Experience in managing a portfolio of brands and adapting messaging based on shifting positioning Direct creative production experience, comfortable with scripts and storyboards Fluency in incrementality and brand-lift measurement, capable of translating results into strategic decisions