Go To Market (GTM)

Opal issues credit cards for ad spend. Agencies and brands run millions in Meta and Google budgets through us.

Our best customers come from rooms, not cold emails: events, referrals, podcasts, and founder content. I need someone to run that engine end to end, from filling the room, to selling in it, to making sure every person in it hears from us again.

This is a builder role. Part marketer, part seller, part relationship manager. If you only want to do one of those, this isn't it.

Go-To-Market Lead

Opal · LA/Orange County · In person · $85–95K base + $25–30K commission ($110–125K OTE) + benefits

Opal issues credit cards for ad spend. Agencies and brands run millions in Meta and Google budgets through us.

Our best customers come from rooms, not cold emails: events, referrals, podcasts, and founder content. I need someone to run that engine end to end, from filling the room, to selling in it, to making sure every person in it hears from us again.

This is a builder role. Part marketer, part seller, part relationship manager. If you only want to do one of those, this isn't it.

What you'll own

Events (the big one)

• Run events from start to finish: pick and book venues, handle branding, and pre-order set menus to stay on budget
• Fill the room with LinkedIn outreach (Dripify), Luma, and email drip campaigns (GoHighLevel)
• Find and manage co-sponsors
• Sell at the event. Work the room, collect contacts, and spot the agencies and brands that fit us.
• Follow up with every attendee and get them into our ecosystem, whether they became a customer, a referrer, or a future customer

Sales

• Run demos
• Book every new account into an onboarding call the moment they sign. Same day, not same week.
• Follow up with our capital partner on credit limits so customers aren't left waiting

Referrals + relationships

• Set up referral agreements with individuals and companies, then follow up to make sure the referrals actually come in
• Run quarterly check-ins with existing accounts. Happy customers are our best source of referrals and new business.

Brand + content

• Manage my LinkedIn for founder-led content
• Comment on LinkedIn as Opal. Show up in the conversations our customers are already having.
• Review work from our content agency and make sure everything is on-brand and actually relevant to agencies
• Possibly run our podcast: guest outreach (Instantly), booking, maybe even hosting

Finding the next room

• Find sponsorships, conferences, and events where our customers already spend time

You're a fit if

• You've run events, community, or partnerships at a startup, and you've also closed deals
• You can walk into a room of 80 strangers and leave with 15 real conversations
• You follow up relentlessly. The money is in the follow-up, and you know it.
• You write well. LinkedIn, email, event copy.
• You know marketing agencies, paid media, or fintech, or you learn fast
• You're organized enough to run five events, three campaigns, and a referral pipeline without dropping anything

You're not a fit if

• You want a pure marketing role and don't want to sell
• You want a pure sales role and don't want to plan the event
• You want remote or hybrid. We're in person, and we work hard.

Why this role

• Commission on the business you bring in
• You'll work directly with the CEO and shape how Opal goes to market
• Build the playbook now and lead the team that runs it later