Global Product Manager, Hardware

Global Product Manager, HardwareWe're looking for a stellar Hardware Product Manager to drive the launch of the next generation of Cricut products. You will have the opportunity to translate the excitement and needs of our consumers into developing new products, renovating existing products, and helping further the growth of our brand. As a Hardware Product Manager, you'll:Determine the strategy and manage the execution of new product initiatives and/or core product improvements to market launchConduct competitive analysis to understand the market and key opportunities to differentiate productIdentify key research questions and assist in developing consumer learning planActively participate in research and share insights with the cross-functional teamDefine the consumer target, positioning, key benefits and featuresDevelop product requirements and gain cross-functional alignmentWork closely with ID, engineering, China team and QA on executing the productLead Gate meetings associated with the product launchTrack project timeline and ensure team is hitting key milestonesLead development of product packaging, partnering with Creative TeamPartner with Channel Marketing to develop selling story for channel partnersManaging ongoing business post launch, including tracking product performanceQualifications:MBA preferred or Bachelor's Degree with 2+ years of relevant product management or technical experienceBrand or product management experience required, hardware product management experience a plusPassion for innovation – a strong track record of delivering innovative product experiencesEntrepreneurial spirit – ability to work efficiently in a fast-paced, start-up environment and do whatever it takes to get the job donePassion for the consumer – desire to really get to know the consumer, translating the consumer needs into product requirements and experiencesExcellent communication skills – demonstrated use of written, presentation and verbal skills to drive team enthusiasm for products and gain stakeholder buy-inWorking at all levels – proven ability to drive strategic thinking about the product direction as well as focus on the executional detailsTeam player – build strong relationships with the cross-functional team while serving as the team lead to drive resultsData-driven decisions – know how to get and analyze data to make business decisions, balancing thoughtful research with the need for timelinessMust demonstrate a high level of curiosity and willingness to get hands-on in project workMust be comfortable with ambiguity and demonstrate an ability to work through unknownsAdditional Information:We've Got You CoveredAt Cricut, we take care of our people. Enjoy competitive Medical, Dental, and Vision coverage, a 401(k) match, generous PTO, tuition reimbursement, and a yearly lifestyle stipend to support your wellness and passions. You'll also receive exclusive employee discounts—and best of all, you'll be surrounded by some of the most talented, creative, and curious minds out there.A Quick Note Before You Apply…Cricut is in an exciting chapter of transformation. We're evolving fast—refining our strategy, growing our teams, and raising the bar across everything we do.

This is an incredible opportunity for the right kind of person—but it's not for everyone.We're looking for A-players—people who thrive in dynamic environments, turn challenges into momentum, and consistently deliver their best work. If that sounds like you, read on.Here's what makes someone a great fit for this role (and for this moment at Cricut):You move with urgency. You don't wait for perfect clarity to act—you start, learn, and adjust.You set high standards. You take ownership, deliver quality, and hold yourself accountable.You stay focused when things move fast. You prioritize what matters most and tune out the noise.You collaborate like a pro. You elevate others, communicate clearly, and bring a low-ego, high-output energy.You embrace AI as part of your toolkit.

From idea exploration to data analysis and creative problem-solving, you leverage AI to accelerate innovation and amplify impact—because technology and creativity go hand-in-hand here.One More Thing (It's a Big One)This role is in-office FOUR days per week. We believe real collaboration, innovation, and culture are built face-to-face. If you're energized by working alongside smart, kind, creative people—and love those hallway conversations that spark the next great idea—you'll feel right at home.If you're excited by challenge, purpose, and building something better—let's make something amazing together.Relocation Statement:This position is eligible for relocation assistance within the United States. Cricut is not considering individuals for this role currently living outside the United States of America and is not sponsoring all visa types at this time.What to Do Next:Please attach your resume, cover letter and/or include links to your portfolio or other social presence. If you want to show your super powers in other ways – include that information too. You can be sure that Cricut® is an employer who values individuality, equality and diversity, so tell us what you're all about.

If you are a Maker or a DIY enthusiast, whether you think you are a good one or not, we would love to hear about it when you send us your information.Cricut® is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. This position is contingent on successfully completing a Criminal Background Check upon hire. Cricut participates in E-Verify.