Unknown Company

Global Integrated Campaign Marketing Lead

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id • Posted 1 weeks ago
Onsite Full Time Marketing & Media

  • Run the campaigns program to meet regional goals and capture market opportunity
  • Shape local campaign themes, messaging, assets, and calls-to-action with US Marketing, Sales, and external experts
  • Execute integrated tactics including events, roundtables, email, webinars, social, SEO/SEM
  • Liaise with local sales, product, and external experts to execute marketing priorities and programs
  • Track results, manage lead qualification, and own the handover process to Inside Sales
  • Influence active-pipeline deals through ongoing marketing activity and accelerate pipeline velocity
  • Deliver timely, accurate reporting and dashboards using Marketo and Salesforce
  • Monitor and improve customer-data quality and completeness in Clearwater Analytics databases

Requirements

  • Bachelor's degree in Marketing, Business, or Communications
  • 3+ years of B2B field marketing and demand generation experience, particularly lead generation, nurturing, campaign execution, and measurement
  • Hands-on experience with marketing automation platforms (Marketo or similar) and CRM systems
  • SFDC experience a plus
  • Experience across market research/analytics, strategic planning, campaign development, budget management, events, email/nurturing, digital, and social/SEO/SEM

Core Competencies

Demonstrates expertise in B2B field marketing and demand generation, with a strong focus on lead generation, campaign execution, and measurement. Proficient in utilizing marketing automation platforms and CRM systems to drive marketing priorities and enhance customer data quality.

Highest-signal resume keywords

  • B2B Field Marketing
  • Demand Generation
  • Marketing Automation (Marketo)
  • CRM Systems (Salesforce)
  • Campaign Execution

ATS Optimization Keywords

Hard Skills

  • Lead Generation
  • Campaign Execution
  • Market Research
  • Analytics
  • Budget Management
  • Email Marketing
  • Digital Marketing
  • SEO
  • SEM
  • Strategic Planning

Soft Skills

  • Communication
  • Collaboration
  • Influencing

Industry Keywords

  • B2B Marketing
  • Demand Generation
  • Lead Qualification
  • Pipeline Velocity
  • Reporting
  • Dashboards

Tools & Technologies

  • Marketo
  • Salesforce
  • Clearwater Analytics

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Global Integrated Campaign Marketing Lead in id at Unknown Company

This position is listed as full time and onsite.

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