Global Cannabis DTC E‑Commerce Director

PAX Labs, a leading cannabis brand, is seeking a Director of E-Commerce to own our global DTC engine end-to-end across the US, Canada, UK, and EU. You will manage a multi-storefront headless setup, optimize paid and organic acquisition, and drive ROAS-driven decisions in a highly regulated environment.

You will lead lifecycle programs in Klaviyo, build loyalty and omnichannel strategies, and scale new channels such as affiliate and marketplaces while ensuring compliance and strategic alignment