Unknown Company

General Manager, Shop + Paid

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austin, tx • Posted 1 weeks ago
Hybrid Full Time Management & Leadership

  • Own TikTok as a complete channel P&L
  • Build TikTok ads into a scaled, measurable driver of new subscribers
  • Build the creator and affiliate flywheel
  • Run Shop operations end to end and grow Shop into a revenue channel
  • Responsible for paid media strategy and execution on TikTok
  • Recruit, activate, and scale hundreds of creators
  • Manage TikTok Shop operations including catalog offers and pricing strategy
  • Develop a content engine that feeds both paid and organic
  • Measure incrementality and channel economics for executive team

Requirements

  • Have operated inside the TikTok ecosystem: at TikTok itself, at a TikTok Shop partner, or at a brand that genuinely cracked Shop
  • Have personally owned six-figure monthly paid budgets held to CAC and payback, not engagement metrics
  • Have built a creator or affiliate program from scratch and scaled it past 100+ active creators
  • Have carried a P&L or channel-level revenue number and can talk contribution margin fluently
  • Are a zero-to-one operator: scrappy, hands‑on early, then a builder of team and systems
  • Can hire and manage the creator ops function beneath you
  • Are in Austin or excited to work hybrid from Austin

Core Competencies

Demonstrates expertise in managing TikTok channel P&L, executing paid media strategies, and scaling creator programs. Proven ability to drive revenue through effective shop operations and content development.

Highest-signal resume keywords

  • TikTok Ecosystem Experience
  • P&L Management
  • Creator Program Development
  • Paid Media Strategy Execution

    ATS Optimization Keywords

    Hard Skills

    • Paid Media Strategy
    • P&L Management
    • Creator Program Development
    • Channel Economics Measurement
    • Budget Management
    • Catalog Management
    • Pricing Strategy
    • Content Development
    • Data Analysis
    • Revenue Growth

    Soft Skills

    • Scrappy Problem Solving
    • Team Building
    • Leadership
    • Operational Management
    • Recruitment

    Industry Keywords

    • Creator Economy
    • Affiliate Marketing
    • E-commerce
    • Digital Marketing
    • Social Media Strategy

    Tools & Technologies

    • TikTok Ads
    • TikTok Shop
    • Analytics Tools
    • Content Management Systems
    • Budgeting Software

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