General Manager – Milwaukee Market

General Manager — Milwaukee, WI

TORQ Coatings | Market Launch Leadership Role
Full-Time | On-Site

Build the Market. Build the Team. Own the Outcome.

TORQ Coatings is expanding into Milwaukee — and we’re looking for a General Manager to build this market from the ground up.

This is not a maintenance role.
This is a true build-and-scale opportunity.

You will be responsible for establishing operations, building a team, and creating the systems needed to grow this market into a high-performing, high-volume operation.

If you’ve ever wanted to own a market and build something from zero — this is it.

The Opportunity

As General Manager, you will lead all production and field operations while building the foundation for long-term growth.

This is a hands-on leadership role — you will be in the field, on job sites, and actively involved in hiring, training, and developing your team.

You will set the tone, the standards, and the pace.

Key Responsibilities

• Build the Milwaukee market from the ground up
• Lead all production and field operations
• Work on job sites regularly to set the standard for quality and efficiency
• Master and enforce the full install process: prep, repair, coating, and finish
• Recruit, hire, and develop a team scaling to 30 employees
• Establish systems to support a high-volume, production-driven operation
• Oversee scheduling, logistics, and daily production executionOwn KPIs including labor efficiency, job profitability, and throughput
• Ensure consistent, high-quality installs delivered on time
• Maintain equipment, materials, and operational organization
• Develop future leaders within production and operations

What We’re Looking For

• 5 years in a General Manager, Operations Manager, or Production Leadership role
• Proven experience building or scaling a market, branch, or operation
• Experience managing 30 employees in a fast-paced, high-output environment
• Willingness to work hands-on in the field
• Strong background in construction, coatings, flooring, concrete, or trades preferred
• Experience with hiring, training, and developing teams from scratch
• Strong understanding of job costing, labor efficiency, and production KPIs
• Comfortable using spreadsheets and tracking performance metrics
• Highly driven, competitive, and results-focused
• Strong leadership, communication, and decision-making skills

Compensation & Benefits

• Base Salary: $70,000 — $100,000 (based on experience)
• On-Target Earnings (OTE): $120,000 — $150,000 as the market scales
• Performance-based bonus tied to production and operational performance
• Full benefits package
• Paid time off company holidays
• 401(k) / retirement options
• High-autonomy leadership role
• Clear path to regional / multi-market leadership

Why This Role Stands Out

• You are not stepping into a system — you are building one
• You will own the success of an entire market
• You will build and lead your own team from day one
• Your performance directly ties to your upside
• You will play a key role in expanding TORQ across the Midwest

Bottom Line

If you’re looking for a role where you can build, lead, and take ownership — not just manage — this is your opportunity.