General Manager - Marina District

JETSET Pilates is a modern, music-driven reformer Pilates concept delivering high-energy, results-driven classes in a curated luxury studio environment. With strong growth nationwide — 200+ locations sold across the US and internationally — JETSET is built on the belief that 50 minutes on the reformer can be transformative. We’re now bringing that experience to San Francisco’s Marina District, and we’re looking for an exceptional leader to build it with us.

The Studio General Manager is the founding leader of JETSET Marina District in San Francisco. You will own the studio from the ground up — building foundational membership during pre‑sales, establishing the community relationships that will define us in the neighborhood, recruiting and developing a best‑in‑class team, and launching the studio with momentum. This is not a traditional management role. It requires a rare combination of sales drive, community instinct, operational discipline, and genuine passion for the JETSET brand. The right person thrives in a startup environment, takes full ownership of results, and leads by example every single day.

What You’ll Own

Pre‑Sale & Membership Growth

• Lead and execute the full pre‑sale strategy to build a strong founding membership base before opening day.
• Capture, nurture, and close incoming leads with urgency and a consultative approach.
• Drive community outreach through local partnerships, on‑the‑mat pop‑ups, and brand events.
• Own membership, revenue, and utilization targets from day one.
• Track and analyze KPIs including sales conversion, retention, and revenue performance.

Team Building & Leadership

• Recruit, hire, and onboard instructors and studio team members who embody the JETSET standard.
• Build a high‑accountability, high‑energy team culture rooted in service excellence.
• Provide ongoing coaching, feedback, and performance management.
• Lead by example in work ethic, urgency, professionalism, and ownership mentality.

Studio Operations

• Oversee all daily studio operations including scheduling, payroll, reporting, and inventory.
• Maintain JETSET brand standards and studio presentation at all times.
• Manage expenses and operate within budget with full financial accountability.
• Ensure every client interaction reflects JETSET’s commitment to premium service.
• Ensure all client inquiries, issues, and concerns receive a timely and positive response.

Community & Brand Presence

• Develop meaningful partnerships with local wellness, retail, and lifestyle organizations.
• Represent JETSET at community events and build genuine relationships in the Marina neighborhood.
• Execute local marketing initiatives to drive client acquisition and brand awareness.
• Cultivate relationships with influencers, corporate partners, and key community figures.

Teaching & Studio Support

• Complete the full JETSET instructor training program.
• Teach approximately 4–6 classes per week, or as operationally needed.
• Be available to step in and cover classes when required.
• Maintain a deep understanding of JETSET programming and instructor performance standards.

What We’re Looking For

Experience & Qualifications

• 2+ years of management experience in boutique fitness, hospitality, or a service‑based business.
• Proven track record in membership sales or revenue‑driven roles.
• Experience with pre‑sale or new studio openings strongly preferred.
• Willingness to work evenings, weekends, and extended hours during the pre‑opening phase.
• CPR/AED certification required (or willingness to obtain prior to opening).

Who You Are

• A natural sales leader who can build relationships and close with confidence.
• A community builder who is comfortable being the face of a brand in the neighborhood.
• Operationally sharp — organized, systems‑driven, and detail‑oriented.
• A self‑starter who thrives in a high‑ownership, startup‑style environment.
• Competitive, performance‑driven, and motivated by achieving and exceeding goals.
• High energy, hands‑on, and genuinely passionate about the boutique fitness space.
• Growth‑oriented, with interest in expanding your leadership as JETSET grows in San Francisco.

Compensation and Benefits

Base Salary: Competitive, commensurate with experience.

• Bonus: Performance‑based incentive structure tied to revenue and membership growth.
• Hours: 45–55 hours per week (extended during pre‑sale and launch phase).
• Growth: Potential for expanded leadership responsibility as additional SF locations open.

What Success Looks Like

The General Manager builds a strong foundational membership during pre‑sale, establishes the community partnerships that make JETSET a pillar of the Marina neighborhood, launches the studio with energy and momentum, and drives consistent growth in revenue and utilization — all while delivering a premium boutique experience that members can’t stop talking about.