General Manager

Reports To: Regional Manager

Hiring Agent: FranPartners

About the Opportunity

Our client operates a group of premier children’s swim schools serving families with children from infancy through elementary age. Their schools follow a proven, nationally recognized curriculum in a warm, engaging environment built around water safety, steady progress, and building confidence in every child.

This is a multi-location operator with a strong regional footprint and a track record of recognition within their franchise system.

Position Summary

As General Manager, you will lead all aspects of daily operations at the school, building and developing a high-performing team while delivering an exceptional experience for families and staff alike. This role is for a leader who knows how to coach a young, largely hourly workforce: someone who can hold a team accountable and keep them motivated, without swinging toward either extreme.

Key Responsibilities

Team Leadership and Development

• Recruit, schedule, train, and develop all staff; oversee payroll
• Coach and mentor a predominantly young hourly team, setting clear expectations and holding staff accountable while maintaining strong morale and retention
• Directly manage the Assistant General Manager and oversee Deck Supervisors and aquatics staff
• Lead internal culture efforts to promote staff satisfaction and retention

Operational Leadership

• Ensure daily operations follow brand standard operating procedures
• Maintain and oversee facility and pool operations for cleanliness, safety, and scheduling accuracy
• Direct and manage emergency and safety protocols, including staff training on the Emergency Action Plan (EAP)

Customer Experience, Sales and Marketing

• Deliver a best-in-class customer service experience
• Manage class scheduling, student progress tracking, and parent communication
• Provide sales and marketing training and direction to the front desk and sales staff, with a focus on lead conversion
• Own enrollment and performance goals; build and implement a plan when goals are not met
• Oversee private party operations and ensure brand standards are maintained

Business Performance

• Drive results against five key performance metrics: monthly revenue and payroll, and quarterly Net Promoter Score, conversion rate, and retention rate
• Manage inventory, pricing, and product mix for retail and vending operationsGain expertise in all technology used to manage bookings, reporting, and administrative tasks

Requirements

Education and Experience

• High school diploma or GED required; Bachelor’s degree in business, communications, or related field preferred
• 3 to 5 years of management experience preferred, with demonstrated success leading and developing hourly teams
• Experience as a youth sports instructor, camp counselor, or aquatics supervisor is a plus. Aquatics experience is welcome but not required; we will train the right leader
• Lifeguard, CPR, AED, and First Aid certification and Certified Pool Operator (CPO) license required after hire

What We Are Looking For

• A leader who can coach young staff, balancing genuine support with real accountability
• Strong operational instincts and a customer-first mindset
• Above all, an outstanding attitude that sets the tone for the entire school

Compensation and Benefits

• Annual Salary: $75,000 to $85,000
• Performance incentive of up to $24,000 annually based on five key metrics
• 401(k) available after one year of employment
• 12 days paid time off to start; school closed for most holidays
• Paid training and development
• Opportunity for advancement within a growing multi-location group

Moderate noise level; regular exposure to heat and humidity. Must be able to work some evening and weekend hours.

FranPartners and our client are equal opportunity employers.