General ManagerLocation: Tampa Bay, FLThe Tampa Bay Times is seeking a strategic and growth-oriented General Manager to lead the development, performance, and expansion of our community-based publication portfolio. This role will oversee key print and digital products including the Beacon community publications, tbt* weekly, the quarterly Senior Living publication, and all affiliated digital assets.Reporting directly to the VP of Advertising, this individual will play a critical role in aligning product strategy with revenue growth, supporting sales initiatives, and driving audience engagement across diverse local markets. This is a highly visible role with direct impact on both editorial reach and advertising performance.Key ResponsibilitiesLead the vision, positioning, and ongoing development of Beacon community publications, tbt* weekly, and Senior Living productsOversee the integration and performance of all associated digital assetsIdentify opportunities to evolve products based on audience insights, advertiser needs, and market trendsPartner closely with sales leadership and teams to position and promote the product portfolioDevelop new revenue-generating opportunities, including special sections, themed content, and community eventsSupport the creation of sales materials, packaging, and go-to-market strategiesContribute as Subject Matter Expert on strategic, audience-based presentationsPlay a key leadership role in the Beacon 5-year expansion strategy, beginning with the launch into Manatee County in 2026Evaluate new markets, audience segments, and distribution strategies to drive growthIdentify and test innovative media products and offeringsServe as a public-facing ambassador for the publications at networking events, community functions, and industry gatheringsBuild relationships with local stakeholders, business leaders, and community organizationsWork closely with editorial, marketing, design, and digital teams to ensure product excellence and consistencyAlign internal stakeholders around product priorities, timelines, and performance goalsQualifications3–7+ years of experience in product management, media, publishing, or a related fieldStrong understanding of print and digital media ecosystemsProven ability to collaborate with sales teams and contribute to revenue growthExperience launching or scaling products, markets, or initiativesExcellent communication, presentation, and stakeholder management skillsEntrepreneurial mindset with a passion for local journalism and community engagementPreferred QualificationsExperience in local media, community publications, or regional advertising marketsFamiliarity with event-based revenue models and sponsored contentBackground in audience analytics, CRM tools, or digital product platforms