GA4 Web Analytics Contractor

To support an increase in Marketing Intelligence work, the part-time GA4 Web Analytics Contractor will focus on web analytics using Google Analytics 4 (GA4), performing data analysis and reporting while working remotely on a contract basis for approximately 15-20 hours per week. Key responsibilities Design and document GA4 measurement plans using an event-based approach Implement and manage GA4 via Google Tag Manager, including custom events and tracking Perform ad hoc analysis and create quarterly reports using manual data extraction from GA4 Required qualifications 2+ years of experience with GA4 and its event-based measurement model Hands-on experience implementing GA4 for web properties Strong understanding of GA4 conversions, attribution models, and event deduplication Experience designing and debugging data layers Minimum of 3 years' experience working at or for a Digital Marketing Agency