About the role of a freelance strategist at Column Five
Column Five is seeking freelance Strategists to work on B2B marketing engagements.
We are hoping to partner with client-facing strategists who can work alongside other experts, absorb their thinking, and carry it into C5’s strategic creative work to generate aggressive leads, brand experiences and revenue goals for our clients.
What we’re looking for in a freelance strategist
You can take a strategy developed by someone else and make it your own, finding the through line that connects positioning to specific content
You understand how enterprise buyers move, and you can design nurture and CRM journeys that meet them where they are
You think in connected systems, understanding how paid media, organic content, search, website experiences, email programs, and sales enablement work together
Youre comfortable translating campaign media performance, audience behavior, and funnel data into meaningful insights and actionable strategic recommendations
You can make website copy, design, and development recommendations based on optimizing for conversion and performance
Requirements for a freelance strategist
More than 3 years in brand, content, and/or email marketing strategy
B2B SaaS or enterprise tech experience, AI or data products a plus
Experience developing messaging and content for senior operational buyers
Familiarity with paid media, performance optimization, ABM, product-led growth, or product launch experience
Responsibilities for a freelance strategist
Translate strategy into clear messaging frameworks and creative briefs
Build nurture campaigns and CRM journeys that move enterprise buyers from first touch to conversion
Help shape SEO and AEO strategy & content priorities that build visibility
Partner day to day with the C5 team on strategy, editorial plans, and creative direction
Work samples - with your application
Please include 1–2 examples demonstrating how youve translated business or brand strategy into an integrated marketing program, ideally showing how you connected channels and used performance learnings to evolve the work.
Examples of email nurture programs, CRM journeys, content/search strategies, or launches. Wed love to understand both your strategic thinking and the business results it helped drive.
Engagement:
We engage either on a retained hours contract or flat-rate per project, depending on the opportunity.
Freelance Strategist in remote at Unknown Company
This position is listed as contract and onsite.