Overview
Fractional Performance Lead, Go-To-Market (GTM)
Contract-to-Full-Time Potential | Remote (U.S.)
About Fiat Growth
Fiat Growth is a full-service marketing consultancy comprising a team of experienced growth marketers and strategists. We\'ve helped companies ranging from early-stage startups to Fortune 500s.
About the Role
You\'ll guide clients across every stage of growth—from paid acquisition through conversion, retention, and lifetime value optimization. You\'ll define ICPs, build messaging frameworks, create creative briefs, and lead full-funnel testing and optimization. This role begins as a fractional (part-time contract) position with the potential to convert to full-time.
About Your Experience
- 7+ years in growth/marketing with client-facing leadership experience
- Expertise across acquisition (Meta, Google, YouTube, LinkedIn, TikTok) and conversion rate optimization
- Track record defining ICPs, segmentation, and value propositions
- Strong knowledge of CAC/LTV, attribution, and forecasting
- Experience with GA4, Looker, HubSpot, SFDC, Optimizely/VWO, Amplitude/Mixpanel, etc.
- Experience in fintech, insurtech, or crypto preferred
About You
- Owner mentality
- Low-ego collaborator
- Structured thinker
- Bias to action
What You’ll Do
- Lead client engagements as primary strategic partner
- Build GTM foundations: ICPs, segments, and messaging frameworks
- Oversee paid acquisition and CRO strategies
- Establish analytics dashboards and reporting frameworks
- Collaborate cross-functionally with creative, content, and product teams
- Mentor teammates and improve internal playbooks
What You’ll Get
- Opportunity to work with leading fintech and financial services brands
- Ownership of client GTM direction
- Flexible fractional structure (15–25 hours/week)
- Competitive hourly/project-based compensation
- Potential for full-time conversion
Seniority level
- Mid-Senior level
Employment type
- Contract
Job function
- Human Resources
Industries
- Business Consulting and Services
Fractional Performance Lead, Go-To-Market (GTM) in new york at Unknown Company
This position is listed as part time and able to be worked remotely.