Fractional Marketing Consultant
Islander 71 Fish House & Raw Bar
Isle of Palms, SC | Part-Time Consultant | Approx. 10 hours/month
About the Role
Islander 71 is looking for a part-time marketing consultant to own and elevate our overall marketing strategy. This person will serve as the point person for social media, digital marketing, and brand visibility-helping ensure our marketing efforts are intentional, consistent, and driving results.
This is a consulting role for someone who can think strategically, execute where needed, and manage outside partners/vendors effectively. We're looking for someone who understands hospitality marketing, can keep social media organized and on-brand, and has experience with Google Ads, SEO, and digital performance marketing.
What You'll Own
Islander 71 Fish House & Raw Bar
Isle of Palms, SC | Part-Time Consultant | Approx. 10 hours/month
About the Role
Islander 71 is looking for a part-time marketing consultant to own and elevate our overall marketing strategy. This person will serve as the point person for social media, digital marketing, and brand visibility-helping ensure our marketing efforts are intentional, consistent, and driving results.
This is a consulting role for someone who can think strategically, execute where needed, and manage outside partners/vendors effectively. We're looking for someone who understands hospitality marketing, can keep social media organized and on-brand, and has experience with Google Ads, SEO, and digital performance marketing.
What You'll Own
- Develop and manage Islander 71's overall marketing strategy and calendar
- Oversee social media planning, posting, and content coordination
- Manage monthly content cadence and ensure posts align with promotions, events, menu features, and brand priorities
- Own the relationship with outside marketing/digital vendors and ensure deliverables are on track
- Oversee and guide Google Ads / paid digital strategy
- Monitor and help improve SEO / local search presence / website visibility
- Make recommendations around marketing spend, priorities, and opportunities to drive traffic and awareness
- Coordinate with ownership/leadership on upcoming events, promotions, and business needs
- Track performance at a high level and report back on what's working, what needs adjustment, and where to focus next
- Experience in marketing strategy, social media management, and digital marketing
- Strong understanding of Google Ads, SEO, and local business marketing
- Ability to manage third-party vendors and hold them accountable
- Organized, proactive, and able to work independently with minimal oversight
- Hospitality, restaurant, lifestyle, or local brand experience strongly preferred
- Strong eye for brand voice, content quality, and consistency
- Consultant / contractor role
- Approximately 10 hours per month
- Flexible schedule
- Primarily remote, with occasional on-site collaboration as needed
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