Fractional CMO

Fractional CMO

VP Marketing | Chief Marketing Officer | Marketing Consultant

Develop comprehensive B2B marketing strategies, lead client engagements, and architect multi-year marketing programs for an established agency (since 2009) serving professional services firms across multiple verticals. Own comprehensive marketing strategies and multi-year marketing action plans for multiple concurrent clients. This is a senior strategic role - you develop the strategies and plans that execution teams implement.

This is a primarily remote position with occasional in-person collaboration in the Tampa Bay area (quarterly or as needed). Tampa Bay area candidates strongly preferred; open to exceptional candidates in other US states.

Key Skills:

B2B Marketing Strategy | Strategic Planning | Brand Strategy | Go-to-Market Strategy | Demand Generation | ABM | Content Strategy | Customer Journey Mapping | Sales Enablement | MarTech Architecture | AI Marketing Strategy | Client Engagement

This Role Is Perfect For Someone Who:

• Has 20+ years developing comprehensive B2B marketing strategies across multiple industries
• Is building or growing a fractional practice and wants a steady, high-quality client base through an agency partnership
• Thinks in frameworks; you build structured, phased marketing roadmaps, not ad hoc recommendations
• Is equally comfortable presenting to a CEO and briefing an execution team on campaign specifications
• Wants strategic ownership across multiple client engagements without managing a team
• Can teach and document your strategic thinking, not just produce deliverables
• Values working within a proven methodology while bringing your own strategic depth to it

This Role Is NOT a Fit If:

• Your primary strength is tactical execution (campaign building, platform configuration, ads management)
• You prefer a single deep client engagement over multiple concurrent accounts
• You want a full-time position with benefits (this is a contractor role with variable hours)
• You need to be told what to do; this role requires independent strategic judgmentYou view budget guardrails, scope boundaries, and approval processes as unnecessary constraints on your autonomy
• Your B2B experience is limited or primarily B2C

What We Offer

• Strategic ownership - you own client marketing strategy from assessment through multi-year planning, with experienced leadership providing business context and quality standards
• Established methodology - our Marketing Direction Strategic Blueprint methodology and Detailed Marketing Action Plan (DMAP) framework give you proven structures to work within, not a blank slate
• Senior collaboration - work alongside experienced strategists and directly with agency leadership; implementation teams are senior-level professionals, not junior resources
• Variety with depth - professional services clients across multiple verticals, each with unique market dynamics
• Flexibility - variable hours based on client demand and your availability; fully remote; no rigid schedule

Responsibilities

Strategic Planning & Program Development

• Develop comprehensive marketing strategies and multi-year marketing action plans for B2B professional services clients
• Translate client business objectives into structured marketing programs with clear deliverables, timelines, and budget allocations
• Develop brand strategy (positioning, messaging), go-to-market strategy, demand generation strategy, ABM strategy, and content strategy
• Map customer journeys and develop sales enablement frameworks aligned with client growth objectives
• Architect integrated marketing campaigns across digital, content, and traditional channels
• Present strategies to client leadership with confidence and clarity (PowerPoint, Excel proficiency required)

Client Engagement

• Lead strategic discussions with client leadership to understand business goals, challenges, and market position
• Serve as senior strategic point of contact for assigned client engagements
• Deliver strategic work within established scope, timeline, and budget parameters, flagging concerns proactively

MarTech Strategy

• Evaluate and recommend marketing technology solutions aligned with client objectives
• Architect CRM, automation, and analytics strategies at a strategic level (platform selection, data architecture, integration approach)
• Develop lead scoring frameworks, nurture strategy, and conversion optimization approaches
• Stay current on AI marketing applications and evaluate opportunities to integrate AI-powered tools into client marketing programs

Knowledge Transfer & Documentation

• Document strategic frameworks and decision rationale clearly enough for execution teams to implement without ambiguity
• Brief execution teams on strategic intent behind tactical specifications; you provide strategic direction, they execute under agency operations leadership
• Contribute to agency intellectual property by refining methodologies and developing repeatable frameworks

Qualifications

Required:

• 20+ years of progressive B2B marketing experience - with a clear arc from execution to strategic leadership
• Strategic planning expertise - proven experience developing comprehensive, multi-year marketing strategies (not just campaign plans)
• Multi-industry B2B experience - demonstrated work across multiple professional services verticals (e.g., IT/MSP, accounting, legal, insurance, consulting, architecture/engineering)
• Agency, consulting, or fractional background - at least one year of experience managing strategic work across multiple concurrent client engagements
• Client-facing confidence - experience presenting to C-suite and leading strategic conversations with business owners
• Budget and scope discipline - proven ability to deliver within budget, manage scope, and communicate proactively when adjustments are needed
• Exceptional communication skills - written and verbal; compelling strategic presentations and clear articulation of complex ideas
• Bachelor's degree in business administration, marketing, or related field

Preferred:

• Fortune 500 marketing experience (strategy, planning, or senior marketing leadership)
• MBA or advanced degree
• MarTech architecture experience, including platform selection, CRM strategy, automation design
• Experience with HubSpot, Salesforce, GoHighLevel, or similar at a strategic/architectural level
• Content strategy and thought leadership program development
• Former VP Marketing, CMO, or senior agency strategist background
• Advanced AI prompt engineering for strategic planning, research, and analytical applications (Claude, ChatGPT, Gemini)

About Marketing Direction

Marketing Direction is a strategic B2B marketing agency established in 2009, specializing in comprehensive marketing solutions for professional services firms. We serve clients across MSP/IT services, accounting, insurance, HR consulting, legal services, and architecture/engineering.

We're known for our Marketing Direction Strategic Blueprint methodology and Detailed Marketing Action Plans (DMAPs) that provide clients with clear, transparent roadmaps from strategy through execution.

Company Values:

Action-Oriented, Strategic, Passionate, Innovative, Results-Driven, Expertise

Evaluation Process

We move efficiently with qualified candidates. Application review, screening conversation, strategic assessment with practical component, final conversation and decision.

Marketing Direction is an equal opportunity employer.